Breast Preservation Foundation Launches "Million Friends" Campaign During Breast Cancer Awareness Month.LOS ANGELES -- In observance of the 25th annual Breast Cancer Awareness Month celebration in October, the Breast Preservation Foundation (BPF BPF Berkeley Packet Filter BPF British Property Federation (UK) BPF Bonnes Pratiques de Fabrication (Good Manufacturing Practice) BPF British Plastics Federation BPF Band-Pass Filter ) has launched its annual "Million Friends" campaign to encourage one million Facebook and MySpace friends and Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. followers to join the Foundation in raising awareness for skin-sparing mastectomy mastectomy (măstĕk`təmē), surgical removal of breast tissue, usually done as treatment for breast cancer. There are many types of mastectomy. In general, the farther the cancer has spread, the more tissue is taken. and breast cancer. Despite the availability of advanced surgical techniques like skin-sparing mastectomy, breast cancer patients are still kept in the dark, continuing to undergo traditional mastectomies, resulting in needlessly disfiguring scars. "Breast Cancer Awareness Month provides an opportunity to share our message globally so that breast cancer patients may be informed of all their surgical options," said Joel Aronowitz, M.D., founder of the Breast Preservation Foundation and Clinical Chief of the Plastic Surgery Division at Cedars-Sinai Medical Center Cedars-Sinai Medical Center is a world-renowned hospital located in Los Angeles, California. History Cedars-Sinai is the result of a merger in 1961 between two major Los Angeles hospitals, Cedars of Lebanon and Mount Sinai Home for the Incurables, with Steve Broidy as in Los Angeles. "The 'Million Friends' campaign will directly connect people and engage them in conversation through these popular social media channels, providing information to women who are or may face a breast cancer diagnosis and enabling them to consider all their surgical options for a better cosmetic outcome," he added. To become one of the million friends, Facebook fans may join the cause by searching keyword Breast Preservation Foundation or by accessing the link at www.breastpreservation.org. MySpace users can add Breast Preservation Foundation at http://www.myspace.com/breastpreservation. Twitter users can see the latest tweets and follow @DrAronowitz. About Skin-Sparing Mastectomy A skin-sparing mastectomy, also known as breast-conserving surgery breast-conserving surgery Surgical oncology An operation to remove the breast CA but not the breast Types Lumpectomy, quadrantectomy, segmental mastectomy. See Breast reconstruction, Lumpectomy, Quadrantectomy, Segmental mastectomy. , is a way to treat cancer and save the breast skin. In so doing it causes much less scarring than a traditional mastectomy. The skin-sparing procedure removes cancerous breast tissue through a small incision usually around the areola areola /are·o·la/ (ah-re´o-lah) pl. are´olae [L.] 1. any minute space or interstice in a tissue. 2. area of the nipple. The surgeon leaves most of the breast skin, creating a natural skin envelope, or pocket, that is filled with a breast implant breast implant, saline- or silicone-filled prosthesis used after mastectomy as a part of the breast reconstruction process or used cosmetically to augment small breasts. or with the patient's own tissue from another part of her body. The skin-sparing technique significantly improves the cosmetic outcome and gives the best option for reconstruction. About Breast Preservation Foundation The Breast Preservation Foundation's (BPF) mission is to educate women about skin-sparing mastectomies and its advantages for an overall better cosmetic result. The BPF's goal is to inform and empower women to ask more questions before having a potentially disfiguring biopsy, lumpectomy Lumpectomy Definition A lumpectomy is a type of surgery used to treat breast cancer. It is considered "breast-conserving" surgery because in a lumpectomy, only the malignant tumor and a surrounding margin of normal breast tissue are and traditional mastectomy. The BPF advocates that women insist their breast surgeon breast surgeon A general surgeon specialized in breast surgery recognize the importance of preserving the breast which can improve their quality of life after receiving a breast cancer diagnosis. For more information about skin-sparing mastectomies, breast cancer survival and the Breast Preservation Foundation, please visit www.BreastPreservation.org. |
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