Breast Cushion Featured in `Cathy,' BioLucent Announces.
ALISO VIEJO, Calif.--(BUSINESS WIRE)--Oct. 24, 2002
The breast cushion that reduces the discomfort of mammography was recently featured in the "Cathy" comic strip, announced BioLucent Inc., makers of the MammoPad(R) breast cushion.
"Cathy" appears in more than 1,400 papers worldwide and reaches millions of readers every day.
The MammoPad breast cushion reduces the pain many women feel when they get a mammogram. Numerous studies have found that many women don't get potentially lifesaving mammograms because of discomfort or pain.
MammoPad was invented by Stanford University breast surgeon Gail Lebovic to make mammography as comfortable as possible, in hopes that more women will get regular recommended mammograms. The MammoPad breast cushion is the only one of its kind.
"A favorable mention in a comic strip as popular as 'Cathy' shows the breast cushion is now part of the mainstream," said Dr. Lebovic. "This will help us reach even more women with the message that they don't have to avoid getting their mammograms because they are worried about discomfort."
Dr. Lebovic praised the efforts of the "Cathy" creator, Cathy Guisewite, who dedicates several issues of her comic strip to mammography and related issues during Breast Cancer Awareness Month every October.
"I often use humor in communicating to my patients, and I'm especially pleased to see the breast cushion highlighted in 'Cathy,'" said Dr. Lebovic. "This kind of humor forms a common bond among people. It brings breast health to the level where everyone can feel good about it, even though it is also a serious concern."
This week's "Cathy" has found the title character informing her mother about the importance of regular mammograms and improvements like the breast cushion.
In the Wednesday, Oct. 23 strip, Cathy tells her mother about "cushions to make them (mammograms) more comfortable." To view the strip, access www.ucomics.com/cathy and click "previous date."
The recyclable MammoPad breast cushion is a made of a soft, single-use foam that does not affect mammogram image quality.
"One of the real challenges in proper breast care is to let women know they don't have to avoid getting mammograms because they fear the procedure will hurt," said Dr. Lebovic, a widely published breast health authority and member of the board of the respected American Society of Breast Disease. "Over 500,000 women have had a mammogram with the MammoPad breast cushion. We're pleased that it has made these routine exams more comfortable for the vast majority of women who have tried it."
The American Cancer Society (ACS) recommends women aged 40 and older get annual screening mammograms, but 40 percent of American women do not comply with that guideline. Breast cancer is the most common form of cancer in women in the U.S. with an estimated 192,000 new cases in 2001, according to the ACS. Breast cancer kills nearly 40,000 women in the U.S. every year.
A clinical study of the MammoPad breast cushion on more than 1,300 women in California and Sweden concluded the breast cushion significantly reduced mammography-related discomfort in 74 percent of the American women and 66 percent of the Swedish women.
The Woman's Touch(R) MammoPad(R) is available at more than 700 breast centers nationwide. For more information on the breast cushion and centers where it is available, call (toll-free) 866/460-4141 or access www.MammoPad.com.