Breast Cancer Survivors Gain Hope and Confidence with Radiant Impressions Custom Breast Prosthesis; Custom Breast Prosthesis Offers New Non-Surgical Alternative to Costly Reconstructive Surgery.

JACKSON, Mich. -- With over 200,000 cases of invasive breast cancer diagnosed each year, many women are left feeling depressed and with a depleted self-esteem after a lumpectomy or mastectomy procedure. As Breast Cancer Awareness Month approaches in October, Radiant Impressions today announces their custom breast prosthesis. The Radiant Impressions custom breast prosthesis offers a realistic appearance while remaining lightweight and cool against the body. Under the Women's Health and Cancer Rights Act of 1998, post-mastectomy and lumpectomy restoration must be reimbursed by insurance policies that insure the mastectomy procedure.

Designed by an orthodontist who was inspired to create a lifelike prosthesis as a gift for his wife after her mastectomy, Radiant Impressions provides a viable alternative to invasive, potentially disappointing, surgical reconstruction. The resulting prosthesis mimics the look and feel of a natural breast. Offered in 24 skin and nipple tones, with options for freckles, veins and moles, every Radiant Impressions custom breast prosthesis is hand-sculpted to fit each individual woman's chest wall, imitating the remaining breast's size, color and nipple characteristics. African American as well as other women of color can now have a prosthesis that matches their skin tone, which has been an obstacle in the past.

Radiant Impressions also offers options for partial and surgical reconstructive patients. A partial prosthesis from Radiant Impressions offers an intimate, truly custom fit, addressing such needs as voids, depressions and of loss of projection. Reconstructed patients that choose not to undergo additional surgeries to construct a nipple and areola can achieve symmetry and projection with a Radiant Impressions custom nipple and areola.

The Women's Health and Cancer Rights Act (WHCRA) of 1998 was written to require insurance companies that cover mastectomies to restore a symmetrical appearance after surgery. Many women are unaware of their options and don't realize that their insurance may cover a custom breast prosthesis. The cost of a Radiant Impressions custom breast prosthesis should be measured in more than dollars; it restores wholeness and confidence. Compared to tens of thousands of dollars for reconstructive surgery, a Radiant Impressions custom breast prosthesis presents a great monetary value in addition to sidestepping the risks of surgery and the inherent recovery time involved in the invasive operation.

"It may seem like a small thing to someone who has not been in our shoes, or bra for that matter, but it's huge not having to worry every day if you look normal or not," said breast cancer survivor Vickie W. "It's so comfortable I forget it's even there. It's just a part of me now."

"We hand-sculpt each Radiant Impressions custom breast prosthesis with care and attention to detail, always keeping the customer in mind. Radiant Impressions offers value and is a superior alternative to risky reconstructive surgery," said John Oliver, Radiant Impressions General Manager at Trulife. "We take heart in knowing that each patient can be confident in their self-image and at the same time are able to live a normal, active, healthy life."

For more information, please visit http://radiantimpressions.com or call us at 1-800-492-1088 and ask for Teresa Hamm.

About Trulife

Trulife was founded on the strength of research and product innovation, with the creation of the world's first commercially successful external silicone breast prosthesis. Today, Trulife has grown into a worldwide presence with products and brand names that are recognized across the globe. The core of the Trulife Philosophy is a belief in serving customers through excellence in product, innovation, quality, service and education.

Trulife is dedicated to the development and marketing of innovative healthcare products emphasizing Women's Health Care, Prosthetics, Pressure Care and Orthopedics.

Trulife has manufacturing and distribution facilities in Ireland, England, Canada and the United States. The company employs over 400 people and markets products worldwide through its direct sales force and specialist distributor partners.