Breakthrough Orange Music Services Powered by Music Intelligence Solutions.

50% Increase in Downloads

SAN FRANCISCO -- Music Intelligence Solutions, the leading global provider of artificial intelligence software for music recommendation and discovery, today announced that its new MI Universe technology is being used to power the recently launched Orange music services "New Talents" and "Enjoy your Music" in Spain. Orange is one of the world's largest mobile communications companies, part of the France Telecom Group, and launched the Orange brand in Spain on October 2nd 2006.

The "New Talents" service invites independent artists to upload their new music on the Orange website, and provides them with a rating of its potential for commercial success, free of charge, using the Music Intelligence Solutions software Hit Song Science.

Furthermore, when an Orange customer is browsing music on his phone or on the Orange website, he can click on a track he likes to generate "more like this". The recommendation will be presented as a list on his phone, or graphically as a "mini-constellation" on the website. The customer will be presented with tracks from mainstream artists, plus tracks with a high success potential rating from independent artists, all of which he or she can sample and download. The tracks presented will have a high degree of sonic similarity with the initial track, and a strong correlation with the customers musical tastes. This "Enjoy Your Music" service is created using the new Music Intelligence Solutions software MI Universe.

Music Intelligence Solutions software uses artificial intelligence algorithms to analyze those sonic characteristics which produce the strongest reaction in terms of human perception. This analysis is then processed through clustering and taste learning systems to generate highly accurate and personalized recommendations. The majority of existing recommendation methodologies rely on extrapolations of preference based on purchase and feedback data, which can be inaccurate proxies for taste, particularly for new music.

Survey(1) findings indicate that 42% of consumers would return more regularly to an online store which featured personalized recommendations, and it has been estimated by Jupiter Research that mobile music revenues will exceed USD 9.3bn by 2009. MI Universe has been launched to help both online and mobile music providers add differentiated value in order to increase consumer visits, consumer loyalty and average consumer spend. Commercial arrangements can include software licensing fees and revenue sharing.

Andrew Lockwood, Chief Executive Officer of Music Intelligence Solutions said, "We are delighted to be a critical ingredient in helping one of the worlds leading brands to enrich the music experience, and are pleased to see Orange experiencing a significant increase in music downloads as a result. We believe that the evolution of mobile communications towards integrated total communications is going to explode the availability and quality of music throughout people's lives."

NOTES TO EDITORS:

For further information and interviews with Orange or MI Solutions, contact [phone]. [e-mail]

(1) UK Music Purchasing 2005, XTN Data

About Music Intelligence Solutions

Music Intelligence Solutions has a mission to become the leading global provider of artificial intelligence software for media recommendation and discovery, market potential and automated programming. Music Intelligence Solutions is headquartered in San Francisco, USA and was awarded U.S. Patent 7,081,579 B2 (Method and System for Music Recommendation) on July 25th 2006. For more information, visit the company website www.musintelligence.com, where there is also a video demonstration of potential MI Universe applications. In addition to the Orange service, Music Intelligence Solutions provides unsigned artists throughout the world with commercial potential ratings for the US, UK and French markets through www.hitsongscience.com

About Orange

Orange is one of the world's largest mobile communications companies, and a key brand of the France Telecom Group, one of the world's leading telecommunications operators with 149 million customers on five continents.

The new Orange music services can be found at http://nuevostalentos.orange.es