Breakout The Virtual Champagne ``Our Company's Web site Works!!'' Oh Yeah?; Zona Research Releases Web Efficiency Report.

Business Editors & High Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Aug. 16, 2000

Zona Research, Inc. releases its latest Zona Market Report - Inside, Outside or Upside Down? Measuring and Ensuring the Efficiency of Web-Enabled Business Technologies. In a 24/7 world, monitoring the performance of a company's Web presence is mission-critical and can significantly impact a company's financial performance. In this report, Zona analyzes the technologies for monitoring the performance of Web-based businesses and what priorities enterprises are giving these as they migrate their businesses online.

Significant findings within this report include:

-- 78% of enterprises said public Web sites had improved customer

communications.

-- 52% of companies surveyed said their IT departments could

handle most performance issues.

-- 35% of companies said that they would not pay for complete

performance monitoring of their web presence from a third

party.

"The results we've seen here reinforce other data suggesting we are still at a very early stage in the ecommerce game," states Charles King, senior industry analyst, Zona Research. "Monitoring performance is a bit like having insurance -- it's generally a good idea; the fact that companies are not willing to spend money to cover their ecommerce risk indicates that the despite apparent satisfaction with their Web sites the real financial benefits of Web-based businesses are still to come."

Inside, Outside or Upside Down? Measuring and Ensuring the Efficiency of Web-Enabled Business Technologies, is a 24-page Zona Market Report. It includes primary research based on interviews with 213 IT professionals with purchase authority or purchase influence for technologies including, LAN/WAN, ISP/ASP, application development tools, server software, and ecommerce software and services. The research was conducted during July 2000, includes organizations that employ 25 or more employees and have $1 million or more in annual revenues.

This report is available now and priced at $1395/single user PDF, $1895 for a multi-user edition and $2395 for enterprise wide distribution. This report can be purchased by calling Paul Kendrick toll free: 1-877-999-ZONA (9662) or by visiting our Web site at www.zonaresearch.com. The report is also available through our partners at the following Web sites: www.thestandard.com; www.deepcanyon.com; www.intraware.com; www.multex.com; www.tfsd.com; www.prgguide.com;

About Zona Research

Zona Research, Inc. provides fact-based forward-looking analysis about leading Internet technology and its market impact. Zona delivers qualitative and quantitative information on market trends via subscription services and reports, and offers a variety of custom consulting services. For more information, please contact Jordan Greene, 900 Veterans Blvd. Suite 500, Redwood City, CA 94063. +1 650/298-4042 (voice); +1 650/306-2420 (fax) Email: [e-mail] Web site: http://zonaresearch.com