Breaking up? Pregnant? Want a divorce? Send a text!iGR finds few barriers to what some consumers will do via text AUSTIN Austin. 1 City (1990 pop. 21,907), seat of Mower co., SE Minn., on the Cedar River, near the Iowa line; inc. 1868. The commercial and industrial center of a rich farm region, it is noted as home to the Hormel meatpacking company, whose Spam Town museum , Texas -- iGR, a market strategy consultancy focused on the wireless and mobile industry, today announced the findings of a recent study on the content of consumers' text messages. The survey asked respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. a series of questions regarding the purpose of text messages they have sent and received in the past month. Nine percent of U.S. consumers have sent a text intended to end a relationship with a partner or cancel a date. Seven percent of the consumers have received such a text message in the past month. Perhaps unsurprisingly, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. iGR's data, 18 to 24 year olds are more likely to break up through a text message or to cancel a date via text than their older counterparts. Additionally, more male consumers than females reported both sending and receiving 'goodbye' messages. However, consumers do not only use text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. to break bad news. iGR's survey found 1 percent of U.S. consumers have proposed marriage to someone via a text message - the good news is that an equivalent number received the proposal! One percent of women have sent a text to tell their partner that they are pregnant - all of the individuals who received texts stating that their partner was pregnant were male. iGR also found that three U.S. consumers - two men and one woman - have asked their spouse spouse A legal marriage partner as defined by state law for a divorce via SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , and two men have received a text message asking for a divorce, in the past month. All senders and recipients of the pregnancy and divorce text messages were under 45 years old. "We included these questions in our survey to see how far people really would go with text messages," said Iain Gillott, president of iGR. "It seems that there is no limit to what people will do with SMS!" About iGR iGR, formerly iGillottResearch Inc., is a market strategy consultancy focused on the wireless and mobile communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. . Founded by Iain Gillott, one of the wireless industry's leading analysts, we research and analyze the impact new wireless and mobile technologies will have on the industry, on vendors' competitive positioning, and on our clients' strategic business plans. A more complete profile of the company can be found at www.igr-inc.com. |
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