Breaking eggs.Don't don't 1. Contraction of do not. 2. Nonstandard Contraction of does not. n. A statement of what should not be done: a list of the dos and don'ts. get them wrong. Steven Ste´ven n. 1. Voice; speech; language. Ye have as merry a steven As any angel hath that is in heaven. - Chaucer. 2. An outcry; a loud call; a clamor. To set steven to make an appointment. Amato and Shervin Samari are big fans of TBWA\Chiat\Day, the powerhouse A fourth-generation language from Cognos that was introduced in the late 1970s for midrange computers. It supports both character-oriented, terminal-based applications as well as Windows clients. Applications developed under PowerHouse can be imported into Cognos' Axiant client/server environment. L.A. advertising agency where Amato worked as creative director and Samari as art director. But Amato and Samari have broken off to form their own specialty advertising and entertainment agency--one that could compete with their former employer. Along with three others, Amato and Samari have launched Omelet, which they say will combine the dexterity and innovation of a smaller agency with the professionalism professionalism the upholding by individuals of the principles, laws, ethics and conventions of their profession. and experience of a larger one. The idea is to break the mold mold, name for certain multicellular organisms of the various classes of the kingdom Fungi, characteristically having bodies composed of a cottony mycelium. The colors of molds are caused by the spores, which are borne on the mycelium. of traditional advertising by emphasizing ideas and concepts that can be used in all media, new and old, Amato and Samari said. That's not a dig at TBWA\Chiat\Day, Amato said: "We have nothing but absolute respect for Chiat Day and what they've been able to accomplish." Omelet's name reflects both its approach and its genesis. Its founders call themselves revolutionaries who are willing to break eggs to get things done, and the agency was conceived over breakfast. Staff reporter James Nash can be reached at (323) 549-5225, ext. 230, or by e-mail at jnash@labusinessjournal.com. |
|
||||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion