Breaking Commercial For Denny's From Lowe & Partners/SMS Introduces New Tagline and Features Fabian.SPARTANBURG, S.C.--(BUSINESS WIRE)--April 9, 1998--Denny's is introducing a new tagline, "Good Eats Good Eats is a television cooking show created and hosted by Alton Brown that airs in North America on Food Network. Likened to television science educators Mr. Wizard and Bill Nye, Brown explores the science and technique behind the cooking, the history of different foods, and Comfortable Seats," in a new commercial featuring '50s teen idol ? Who are "teen idols?" Teen idols are usually actors or pop singers, but some sports figures have had an appeal to teenagers. The term encapsulates both some of the greatest performers of all time and some of the most inconsequential. Fabian. The spot, created by Denny's advertising agency Lowe & Partners/SMS, breaks nationally Monday, April 13 and promotes Denny's new Griddle Greats(TM) breakfast entrees. "Denny's opened as America's favorite diner more than 40 years ago, when Fabian hits such as 'Turn Me Loose' and 'Tiger' were topping the charts," said Jon Jameson, senior vice president of marketing for Denny's. "The commercial emphasizes the fun, family atmosphere and good food that are an integral part of Denny's heritage - past and present." In the 30-second spot, two Denny's guests engage in a lighthearted discussion about the identity of the singer whose music is being played in the restaurant: Fabian or Frankie Avalon. One guest leaves and returns with the real Fabian, who is obviously tired of the long-time confusion between his music and Frankie's, to settle the disagreement. Discovered in 1957 at the age of 14, Fabian Forte went on to record dozens of hit singles, eight albums, and earned gold records for "Turn Me Loose" and "Tiger" and a gold album for "The Fabulous Fabian." Fabian hosts and performs in his own concert series in addition to performing with Frankie Avalon and Bobby Rydell as The Golden Boys. The commercial introduces Denny's five new breakfast entrees. Denny's Griddle Greats(TM) entrees are Apple Pie Hotcakes, Potato Pancakes, Pigs in a Blanket Pigs in a blanket (also known as pigs in blankets and biscuit dogs) is the name of a few different foods in the United States, Canada and United Kingdom. History This article or section may contain original research or unverified claims. , Banana-Praline Hotcakes and Cinnamon Swirl French Toast. Denny's is the nation's largest full-service family restaurant chain with over 1,600 restaurants located throughout the United States, two U.S. territories and two foreign countries. Denny's had 1997 U.S. systemwide sales of $1.9 billion. In addition to Denny's, Lowe & Partners/SMS handles clients such as The Coca-Cola Company, Mercedes-Benz, Sun Microsystems, Inc., Braun, Sony, Eddie Bauer, KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm) KPMG Kaiser Permanente Medical Group KPMG Keiner Prüft Mehr Genau (German) KPMG Kommen Prüfen Meckern Gehen Peat Marwick, Time Warner, Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation). Major League Baseball (MLB) is the highest level of play in North American professional baseball. , Oral-B, Ralston Purina, Western Union, Perdue Perdue may refer to:
New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , the agency employs more than 400 and had 1997 billings of $700 million. Lowe & Partners/SMS is part of The Lowe Group which is ranked 13th among agency networks and has billings of $3.6 billion. -0- COLOR SLIDE, VIDEO OF COMMERCIAL AVAILABLE UPON REQUEST CONTACT: Denny's Debbie Atkins, 864/597-8361 or Lowe & Partners/SMS Michael Draznin, 212/403-6991 |
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