Breakfast Cereal in the United States - Only 52% of Respondents Cited Cereal as Their Top Breakfast Choice, Leaving the Breakfast Field Wide Open.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c69776) has announced the addition of Breakfast Cereal breakfast cereal, a food made from grain, commonly eaten in the morning. The oldest type of cereal, known as porridge or gruel, requires cooking in water or milk. The modern breakfast cereals, however, are entirely precooked and eaten in cold milk. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. to their offering. This report clearly identifies the principal factors driving or curtailing growth in the U.S. breakfast cereal market. Six years of specific sales data give you a factual and impartial Favoring neither; disinterested; treating all alike; unbiased; equitable, fair, and just. presentation of the market as a whole, including performance of individual sectors in the market. Exclusive consumer research shows the attitudes, needs and behavior of breakfast cereal consumers, with results analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. by demographic characteristics. Details on the major companies and brands update you on competitor products and strategies, while a five-year forecast of breakfast cereal sales reveals potential opportunities for growth and product development. Insights include: * Cereal cereal or grain Any grass yielding starchy seeds suitable for food. The most commonly cultivated cereals are wheat, rice, rye, oats, barley, corn, and sorghum. As human food, cereals are usually marketed in raw grain form or as ingredients of food products. manufacturers are in a difficult position in growing a "commodity-based" industry, with almost complete household penetration and a strong position as a breakfast-only product. * Only 52% of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. cited cereal as their top breakfast choice, leaving the breakfast field wide open. * Away-from-home breakfasts through quick-service restaurants and coffee shops, and even through sit-down white-tablecloth establishments, are making it difficult for cereal to stand out and gain share. * Price and nutritional value are top issues in this segment. Self-imposed reformulation of kids' cereals and advertising have started to change the playing field, but cereals with less sugar or sugar substitutes have met with only mixed acceptance. * Pullbacks on advertising to kids are challenged by the fact that kids are precocious pre·co·cious adj. Showing unusually early development or maturity. pre·coc  ity , pre·co television viewers who watch programming (and
advertising) beyond the Saturday morning "no ad zone."
* Cereal is therefore faced with a number of challenges beyond the fact that many consumers are simply "bored" with the segment. This report covers the U.S. market for breakfast cereal, including cold ready-to-eat cereal and hot cereal for in-home consumption. Content Outline: Scope and Themes: * What you need to know * Definition * Resources used for consumer sections * Abbreviations and terms * Abbreviations * Terms Market Drivers The importance of breakfast... and of breakfast styles Dining out Dining Out is one of the many traditions held by the military today. The history dates back to when Roman soldiers would hold dinners in honor of an individual. Later, British naval officers held a "guest night" to relax with other military personal and honored guests. competition Where's the cereal on the menu? Competition from other breakfast foods Portability and convenience Children and teens Two battlegrounds: price and nutritional value Market trends Packaging trends Market Segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Advertising and Promotion Advertising to children under scrutiny Retail Distribution The Consumer: Usage, Brand Preferences, and Purchase Venues Summary Future and Forecast Future trends Keeping the focus on breakfast Is it possible to fight the competition from dining out? Price matters--at the risk of brand loyalty But nutrition matters, too Appendix: Trade Associations Companies Mentioned: * General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . Kellogg's * Quaker Cap' n Crunch * Quaker Life * Kashi Go Lean For more information visit http://www.researchandmarkets.com/reports/c69776 |
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