Break.com Blazes Video-Advertising Trail with Panache.New Ad Delivery Technology to Help Video Publishers React Quickly to Advertiser Demands LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Video advertising delivery-platform pioneer Panache and Break.com, the leading online entertainment channel for men, announced today they have joined forces to deliver a new, flexible ad environment for Break.com advertisers and viewers. Advertisers and advertising agencies are already using the platform to engage with Break.com's 17,000,000 viewers, and more are in the pipeline. The Panache platform provides advertisers a far more flexible way to serve advertising messages to a targeted audience, while giving viewers much more control over their video experience, which to date has been dominated by intrusive ad formats. The alliance gives Break.com a robust platform to monetize the video content on its site, which targets a coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. 21-34-year-old male demographic. The pioneering Panache technology revolutionizes video-advertising delivery. Moving the process out of engineering departments, the Panache solution enables a much faster turn-around to deploy new campaigns that include everything from standard advertising to advanced custom ad formats. "Panache delivers a scalable solution for ad-content delivery across multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. ," said Steve Robinson This article is about the Welsh former professional boxer. For the NASA astronaut, see Stephen Robinson. For other persons of the same name, see Robinson. Steve Robinson (born Cardiff) is a Welsh former professional boxer. , Panache president and founder. "Our solution allows advertisers to reach consumers in a highly customized, measurable way that can be changed easily without pulling engineering resources into the advertising operations process." Panache can create a different experience for every person viewing the ad, Robinson added. The Panache technology is independent of the player, enabling publishers to create any in-video ad experience while maintaining existing workflow processes. Panache also bridges the gap between television and broadband by delivering in-video interactive advertising to both media from the same delivery system. Panache's technology, which integrates with ad-management and trafficking systems such as DoubleClick and Atlas, allows ad formats and viewer experiences to be dynamically changed at play time across multiple media and distribution channels. Content owners can maintain control of ad revenue as they syndicate content to other sites or into other video platforms. "Break has continually been at the forefront of creating new ways for advertisers to engage with our audience," said Keith Richman Dr. Keith S. Richman is a California, United States, Republican politician. From 2001 to 2007, he served in the California State Assembly representing the 38th Assembly District based in Northwest Los Angeles County. , chief executive officer, Break.com. "With Panache's groundbreaking technology, we are further positioned to lead the way in showing the industry how to meet advertiser needs by creating any type of ad experience in a matter of hours, not weeks." The deal comes at a time when analysts forecast the market for online video ads to soar. The Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. (Boston) reported that Internet video Video material obtained from the Internet. It may refer to streaming video from real time broadcasts, streaming archival material or downloading video files for watching later, all of which are viewed on the computer. generated nearly $500 million in in-stream advertising in 2006, a number that will mushroom to $3.9 billion by 2011. In 2006, U.S. Internet viewers watched 67.4 video streams a month, accounting for 86 billion video streams delivered, a level nearly twice that of 2005, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Yankee Group. Break.com and Panache give advertisers new ways to precisely target and engage the growing number of online video viewers with limitless creative possibilities. Panache was founded in 2006 to create a smart, user-friendly platform for publishers and their advertisers to deliver ad campaigns across multiple media--from online video sites, to local cable operators, telcos, IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. and mobile devices. The unique technology allows publishers and their advertisers to create or change a campaign and make the change dynamically and simultaneously across all chosen media in real-time. About Panache Founded in 2006, Panache is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Los Angeles. The Panache technology enables Internet video sites and Networks to dynamically deliver any ad format directly into video content from a 3rd party ad server or ad network. Ad formats can be generated and delivered to viewers based on profiling and behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. , resulting in a highly customized experience for the user and a highly scalable model for the video publisher. With Panache, ad formats are completely detached from the video player, allowing publishers to create and deploy new advertising formats in minutes without engineering resources. Panache's patent-pending solution makes it easy to deliver advanced interactive advertising to all video-distribution channels, including broadband, television, IPTV and other emerging technologies. For more information, visit http://www.panachetech.com. About Break.com Founded in 1998, Break.com is the Internet's leading cross-platform, digital entertainment network offering funny, original short-form free videos and pictures to millions of Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f and mobile subscribers around the world. With more than seventeen million unique monthly browsers tuning in tuning in, v process in which a therapeutic touch practitioner centers himself or herself so as to be aligned with or “in tune” with a healing energy “frequency,” so that the patient may choose to join the practitioner (tune to enjoy the Web's largest and rapidly growing library of original videos and images, Break.com offers advertisers tremendous opportunities to market directly to a young, male demographic and empowers its audience to become content providers with an easy to use platform that allows them to upload, distribute and monetize their original content, whether it is homegrown home·grown adj. 1. Raised or grown at home. 2. Originating in or characteristic of a locality: "Rock is homegrown music in the United States, evolved from blues and country and Tin Pan Alley" or commercial-grade. Alexa.com, a leading Internet ranking service, currently ranks Break.com in the top 80 most popular domestic web site and the top 300 in the world. Break.com can be contacted by visiting http://www.break.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion