Brazilian processor acquires Plusfood Groep to obtain European poultry production base.Brazil's Perdigao S/A S/A System Administrator S/A Service/Agency S/A Special Agent S/A Spectrum Analyzer S/A Situational Awareness S/A Selective Availability (GPS satellite mode) S/A Services/Agencies S/A Sub-Assembly , a pork pork, flesh of swine prepared as food, one of the principal commodities of the meatpacking industry. Pork has long been a staple food in most of the world, although religious taboos have limited its use, especially among Jews and Muslims. and poultry poultry, domesticated fowl kept primarily for meat and eggs; including birds of the order Galliformes, e.g., the chicken, turkey, guinea fowl, pheasant, quail, and peacock; and natatorial (swimming) birds, e.g., the duck and goose. processor based in Sao Paulo, has agreed to buy a European counterpart, Plusfood Groep BV, from Dutch holding company Cebeco Groep B.V. When the acquisition process is finalized See finalization. , Perdigao will become the first Brazilian company in the food sector with industrial operations in Europe. Perdigao is reportedly paying Plusfood approximately 30 million euros, on a cash and debt free basis, for the company. Plusfood manufactures poultry and beef-based processed and convenience food products, and owns two well-established brands in the European market: Fribo for hamburgers--also being acquired by Perdigao--and Friki for poultry products, a brand which will be used by Perdigao for up to five years under an assignment of use agreement. Plusfood has an installed capacity for manufacturing approximately 20,000 tons per year of finished products and its annual sales are in the 70 million euro range. The main items in its product mix are chicken nuggets A chicken nugget is either whole or composed from a paste of finely minced chicken or chicken skin, which is then coated in batter or breadcrumbs before being cooked. Fast-food restaurants typically deep-fry their nuggets in oil. and other breaded products, boiled boiled adj. Slang Intoxicated; drunk. Adj. 1. boiled - cooked in hot water poached, stewed cooked - having been prepared for eating by the application of heat and grilled chicken, as well as various varieties of hamburgers. The main markets for Plusfood are the United Kingdom, Italy, the Netherlands, Spain, Germany and France. The acquisition's principal objectives are to facilitate the advance of Perdigao's European sales up the value chain to reach the final customer, with focus in the retail and foodservice segments. Perdigao will also gain in rationality and timing for developing new products for European customers, improving its tune to market, as well as attaining total control over the commercialization and distribution services in these channels. Perdigao, which is ranked as one of Latin America's largest food companies, operates a vertically integrated production A farming system that produces high quality food and other products by using natural resources and regulating mechanisms to replace polluting inputs and to secure sustainable farming. system in Brazil that ranges from poultry hatcheries and feed plants to breeding farms to grow-out farms, slaughterhouses and production plants. |
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