Brazilian Broadcast Leader - Sistema Brasileiro de Televisao - Partners with Ascential Software to Build $10M Digital Infrastructure.Business/Technology Editors WESTBORO, Mass.--(BUSINESS WIRE)--May 15, 2001 Leading Brazilian TV Broadcaster Leverages Media360(TM)to Expand Access to Video Broadcast Archive Ascential(TM) Software, Inc., the leading provider of Information Asset Management solutions, today announced that Sistema Brasileiro de Televisao (SBT SBT Symplastin bleeding time ), Brazil's market leader for prime time TV, has selected Ascential's Media360(TM) media asset management solution to improve access, preservation and reuse reuse - Using code developed for one application program in another application. Traditionally achieved using program libraries. Object-oriented programming offers reusability of code via its techniques of inheritance and genericity. of its entire broadcast recording archive. SBT expects its new media asset management platform to improve efficiency and reuse of media assets for multiple production teams, enabling the company to record and index video and audio broadcast information for near real-time reuse in other programming projects and media outlets. "As a major broadcaster with more then 108 broadcast affiliates in Brazil and a 450 person programming organization, we need to ensure that our entire media archive is available to all departments while also maintaining and protecting these assets for continued future use," said Alfonso Aurin Palacin Jr., engineering director, SBT. "Our Digital Infrastructure Project, based on Ascential Media360, has enabled simultaneous access by all production teams to SBT's entire broadcast archive - including 80,000 hours of video and audio. This added agility and responsiveness is essential to us as we face growing demand to produce and deliver near real-time news and content, and to recycle those assets across media outlets." Media360 is an end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. for collecting, organizing, delivering and protecting any type of media asset. It is tightly integrated with video and audio cataloguers, news gathering systems, programming and broadcast management solutions, video and audio editing Audio editing is the process of taking recorded sound and changing it directly on the recording medium (analog) or in RAM (digital). Audio editing was a new technology that developed in the middle part of the 20th century with the advent of magnetic tape recording. systems, Web publishing Creating a Web site and placing it on the Web server. A Web site is a collection of HTML pages with the home page typically named INDEX.HTML. Web sites are designed using Web authoring software which provides a graphical layout capability or by hand coding in HTML or both. , e-commerce, digital content distribution, and analytic systems. Media360 contains a flexible infrastructure, allowing customers to access current or future content creation and editing tools, video, audio, or image servers, as well as legacy data sources and enterprise applications. "In today's digital content management market, organizations seeking competitive advantage require comprehensive solutions that will enable increased efficiency, new market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" and improved customer communication and access," said Carolyn Layne, vice president and general manager, media and Web business, Ascential Software. "Media360's scalability and flexibility provides a wide variety of companies including broadcasting, advertising and manufacturing with the ability to streamline and automate workflow and content movement, increase productivity, reduce production and distribution costs distribution costs distribute npl → Vertriebskosten pl , preserve valuable digital assets and ultimately achieve financial, performance and quality goals." Video Data, a Brazilian systems integrator and Ascential partner specializing in providing media solutions for broadcasters, will deploy the entire project. About the SBT (Sistema Brasileiro de Televisao) With 108 stations and daily broadcasts that reach over 98% of Brazil, SBT is Brazil's second largest TV broadcaster. Nationwide SBT's network of over 1,700 broadcast and programming experts entertain and inform by delivering quality programming designed specifically to meet regional information needs of Brazilian viewers. Responding to rapid growth and increasing production volume, SBT recently opened the CBT (Computer-Based Training) Using the computer for training and instruction. CBT programs are called "courseware" and provide interactive training sessions for all disciplines. (Centro de Televisao Anhanguera - Anhanguera TV Center), a 1,500 square meter Noun 1. square meter - a centare is 1/100th of an are centare, square metre area unit, square measure - a system of units used to measure areas complex in Sao Paolo. With expanded artistic production facilities and a high speed optical fiber connection to SBT's main telecommunication center, this facility along with other technology investments, is improving field reliability and increasing productivity across all SBT operations. About Ascential Software Ascential Software, Inc. is the leading provider of Information Asset Management solutions to the Global 2000. Customers use Ascential products to turn vast amounts of disparate, unrefined data into reusable information assets that drive business success. Ascential's unique framework for Information Asset Management enables customers to easily collect, validate, organize, administer and deliver information assets to realize more value from their enterprise data, reduce costs and increase profitability. Headquartered in Westboro, MA., Ascential has offices worldwide and supports more than 1,830 customers in such industries as telecommunications, insurance, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , healthcare, media/entertainment and retail. Ascential is an independent operating company operating company A business that engages in transactions with outsiders. of Informix Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :IFMX IFMX Informix Corporation ) and can be found on the Web at http://www.ascentialsoftware.com. (c)2001 Ascential Software, Inc. All rights reserved. Ascential(TM)is a trademark of Ascential Software, Inc. and may be registered in other jurisdictions. Media360(TM)is a trademark of Informix Corporation or its affiliates and is registered in the U.S. or other jurisdictions. |
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