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Brazil's Nascent Application Service Provider Ecosystem Depends on Niche Application and Network Infrastructure Development Through 2003, According to the Yankee Group.


Business/Technology Editors

BOSTON--(BUSINESS WIRE)--July 19, 2001

Most players in the Brazilian application service provider (ASP) ecosystem had a challenging year in 2000. Independent software vendors (ISVs), hosting service providers, and network service providers are still exploring industry and company needs, as well as the partnership consortia necessary for application service delivery in Brazil. The early stage of evolution in Brazil has meant slow ASP rollouts.

The new Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field.  Report, "Brazil's Nascent Application Service Provider Ecosystem," introduces the market dynamics facing ASPs in Brazil, while providing some lessons from trends in more mature markets and discusses major challenges impacting service providers' marketplace, such as last-mile service level agreements, channel conflicts between major package software vendors and ASPs, and data privacy and trust.

Although the ASP market in Brazil has not been stellar, we believe that there is enormous potential, though certain key factors will differentiate ASP players attuned at·tune  
tr.v. at·tuned, at·tun·ing, at·tunes
1. To bring into a harmonious or responsive relationship: an industry that is not attuned to market demands.

2.
 to the market in Brazil. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Luciana Hayashi, senior consultant for the Yankee Group's Internet Strategies Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  research and consulting practice, "ASPs should offer niche applications that are difficult for users to provision and maintain internally, particularly applications for heavily regulated arenas in Brazil. ASPs should focus on hosted applications for human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees.  management for monthly reports, statistics, and compliance measures necessary to meet Brazil's strict legal requirements for HR administration and reporting."

She also adds, "ASPs must focus on vertical market scalability. Since one of the premises of an ASP is to offer package solutions with very little customization, to be profitable ASPs will need to focus on scalability. This is a challenge since corporate clients demand customization since it is differentiation that creates their core competitive advantages."

NOTE TO EDITORS: For more information or to schedule an interview, please contact Luciana Hayashi at +55-11-3145-3858 or lhayashi@yankeegroup.com.

The Yankee Group (www.yankeegroup.com)

As a global leader in technology research and strategic consulting, the Yankee Group provides accurate, reliable, and trusted research; custom consulting; and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 one-to-one client interaction encompassing all areas essential to e-business success: Internet, electronic commerce, communications, wireless, computing, and enterprise applications. Established in 1970 and headquartered in Boston, the company maintains offices throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Latin America, and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. .
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 19, 2001
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