Brazil's Embratel Selects Jacada to Improve Fraud Analysis Process; Efficiency Expected to Improve up to 800%.

Business Editors

ATLANTA & SAO PAULO, Brazil--(BUSINESS WIRE)--March 9, 2004

Jacada Ltd. (NASDAQ: JCDA), a leading provider of software that accelerates business process improvement, announced today that Embratel, the largest telecom company in Latin America, has selected Jacada to help reduce the length of its fraud analysis process. The process, which presently takes between 30 to 45 minutes, will be reduced to about five minutes using Jacada to integrate mainframe and HTML applications.

The rapid growth in telecommunications worldwide has spurred an increase in fraud. Industry estimates range from $12 to $60 billion lost annually; with nearly two-thirds of all telecom companies suffering loses due to organized fraudulent activities.

"Detecting fraud requires quick analysis of large volumes of data from many disparate systems," said Carlos Falconi, Vice President of Latin America, for Jacada. "Slowing the growth of fraud requires adaptable, integrated information systems."

The first phase of the project will use Jacada Integrator to automate the navigation process through various mainframe and Web-based screens and applications, reducing the number of keystrokes required to work through the fraud analysis process, improving efficiency up to 800%.

In the second phase of the project, Jacada will integrate these applications to other Embratel systems, including its Siebel CRM system. Jacada is a certified Siebel partner with over 40 joint customers. By incorporating legacy data within existing business processes and applications, Embratel will cost-effectively leverage business-critical data that is often difficult to access.

After a public bid for proposals, Embratel ultimately selected Jacada over several solutions because of Jacada's ability to integrate multiple types of computing systems including mainframe, Web, CRM, and Windows.

Efficiency in tracking fraud is especially critical in Brazil's telecommunications industry, which is implementing sweeping deregulation and privatization. Embratel operates the majority of the corporate telecommunications market and is the leading player in promoting competition.

The development and implementation of the project is being conducted by a team formed by Embratel, 3CON - Consultoria e Sistemas (Jacada's authorized partner) and Jacada professionals.

About Embratel - Embratel is the premium telecommunications provider in Brazil, offering many different services such as local and long distance calls, advanced voice service, high-speed data communication, Internet access, data communication using satellites and corporate network. The company is a leader in data communication and Internet access in Brazil, with a top position to operate end-to-end networks in Latin America. Embratel fiber optic network has 29 thousand kilometres of optic cables, representing around 1 million and sixty nine thousand kilometres of optic fiber.

About Jacada - Jacada Ltd. provides software solutions for accelerating business process improvement through a full range of integration, Web-to-host, and legacy access solutions. Jacada conforms to any architecture style including J2EE, .NET, and Web Services and is the preferred and certified legacy connection solution for BEA, Computer Associates, Oracle, PeopleSoft, SeeBeyond, and Siebel Systems. Jacada solutions are in use today at major corporations and government organizations such as AIG, Bank of America, Caterpillar, Citibank, Delta Air Lines, The Federal Reserve Bank, Porsche Cars North America, Prudential, and the US Department of Interior. Jacada operates globally with headquarters in Atlanta, Georgia; Herzliya, Israel; and London, England. Jacada can be reached at www.jacada.com or at 1-800-773-9574.

This news release may contain forward-looking statements that are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties, and actual results may differ substantially from these statements. For a more complete disclosure of these risk factors, please refer to the Company's Form 20F filed with the Securities and Exchange Commission. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners. Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.