Braxtel Communications' Fluency Wins 'Product of the Year' From Customer Inter@ction Solutions Magazine.

Business/Technology Editors

BOXBOROUGH, Mass.--(BUSINESS WIRE)--Jan. 30, 2001

Braxtel Communications, a developer of customer contact solutions for large corporations with distributed contact centers, today announced that Customer Inter@ction Solutions(TM) has named Braxtel's Fluency Communications Suite(TM) Product of the Year award winner.

Braxtel's Fluency Communications Suite enables companies to increase agent productivity and enhance customer satisfaction with one application that seamlessly interoperates with existing customer and business data systems. A powerful, economical, all-in-one customer contact solution designed for small- and medium-size contact centers, Fluency incorporates a full spectrum of contact center features, including advanced Automatic Call Distribution (ACD), Interactive Voice Response (IVR), Computer-Telephony Integration (CTI), dialers, switching, and management and reporting capabilities, into one robust system, eliminating the need to invest in multiple technologies.

"Braxtel is committed to solving the most pressing problem faced by single site and distributed small and medium-size contact centers today, which is how to create a seamless, streamlined contact center environment that unifies and blends all media types and is capable of integrating with legacy systems," said Mark Kutner, CEO of Braxtel Communications. "This award from Customer Inter@ction Solutions, one of the industry's most influential publications, validates our mission and confirms the value of our technology."

"As the industry goes through great changes, we're finding more than just products and services on the market - entire solutions are being offered," said TMC president and group publisher Rich Tehrani. "Customer Inter@ction Solutions magazine initiated the Product of the Year award program to help our readers sort through the vast proliferation of new products and services in the marketplace. The Product of the Year award, selected by the editors of Customer Inter@ction Solutions and the engineers of TMC Labs, is given to select products, such Braxtel's Fluency, that deserve the attention of forward-thinking organizations looking for best-of-breed solutions. We are pleased to honor the Product of the Year winners today, as they lay the groundwork for the next generation of communications solutions."

About Braxtel Communications

Braxtel Communications, headquartered in Boxborough, MA and Dublin, Ireland, provides comprehensive contact management solutions allowing for customized development of customer communication systems with the flexibility of integration to existing systems, resulting in an efficient, economic service model that supports any form of communication media a customer prefers. Braxtel's tightly integrated, standards- based communications platform, Fluency, is an all-in-one system that automates the customer contact function, providing large companies with distributed or multi-site contact centers the ability to create unique customer relationship management strategies. Fluency eliminates the need to invest in disparate technologies, leverages existing technology infrastructure investments, and provides seamless integration to pre-existing systems and process. For more information, call 978-264-1992 or visit www.braxtel.com.