Braxtel Communications' Coleman to Speak About Customer Care in the E-Commerce Era at CT Expo.

Business/Technology Editors

BOXBOROUGH, Mass.--(BUSINESS WIRE)--Feb. 20, 2001

Braxtel Communications, a developer of customer contact solutions for small and medium-size contact centers, today announced that its president and chief operating officer, Joseph (Rusty) Coleman, has been invited to speak at CT Expo, being held on March 6-8, 2001 at the Los Angles Convention Center.

CT Expo, the largest annual telecommunications event on the West Coast, is the leading venue for introducing and demonstrating communications products, services, and network applications in the areas of wireless, ASP, IP telephony and contact center technologies.

Coleman will participate with other industry executives, as well as editors from Call Center Magazine, in a panel discussion on "Customer Care in the E-Commerce Era," scheduled for March 6 from 11:00 a.m. - 12:15 p.m. Coleman will address the opportunities and obstacles that have resulted from the e-commerce revolution and provide an overview of some emerging customer care technologies that are critical to building long-term customer loyalty.

"I am delighted to be part of one of the foremost events in communications technology," said Coleman. "The contact center market has changed dramatically in recent years and so has the level of service that customers today have come to expect. For these reasons, I look forward to sharing my views with the leading experts who are helping to shape this industry."

Braxtel will also be demonstrating its award-winning customer contact technology at the CT Expo, at booth #919. Its Fluency Communications Suite(TM) incorporates a full spectrum of contact center features, including advanced Automatic Call Distribution (ACD), Interactive Voice Response (IVR), Computer-Telephony Integration (CTI), dialers, switching, and management and reporting capabilities, into one robust system, eliminating the need to invest in multiple technologies.

For more information about CT Expo, call 888-428-3976, ext. 2 or visit the conference web site at www.ctexpo.com.

About Braxtel Communications

Braxtel Communications, headquartered in Boxborough, MA and Dublin, Ireland, provides comprehensive contact management solutions allowing for customized development of customer communication systems with the flexibility of integration to existing systems, resulting in an efficient, economic service model that supports any form of communication media a customer prefers. Braxtel's tightly integrated, standards- based communications platform, Fluency, is an all-in-one system that automates the customer contact function, providing large companies with distributed or multi-site contact centers the ability to create unique customer relationship management strategies. Fluency eliminates the need to invest in disparate technologies, leverages existing technology infrastructure investments, and provides seamless integration to pre-existing systems and process. For more information, call 978-264-1992 or visit www.braxtel.com.