Bravo Teams up with Motricity to Provide Interactive Programming for New Series.

"Top Design" Joins Suite of on-Air Bravo Shows Fueled by Motricity

LOS ANGELES -- The series premiere of Bravo's "Top Design," which is tonight, Wednesday, January 31 at 11 PM ET/PT (and moves to its regular 10 PM timeslot on Wednesday, February 7) following "Top Chef's" season two finale, will have viewers glued to their seats - and cell phones. Motricity, a leading provider of mobile content services and solutions, announced today a host of services for Bravo's newest competition reality series. "Top Design," offers a behind-the-scenes look at the creative, competitive and client-driven interior design business, and is hosted by renowned designer Todd Oldham. Beginning Wednesday, February 7, the series will feature live weekly votes and behind the scenes SMS messaging distributed through Motricity's EMConnect Platform, allowing viewers to participate throughout the series.

"Who should be voted off?" and "Who should be let back on?" are typical questions viewers might see on Wednesday nights as they watch "Top Design." Halfway through the show, viewers will be prompted to text in their answers, with their results aired live later in the show.

"The mobile device enables television viewers to participate in and influence the outcome of these types of reality shows in a completely new way," said Steve Leonard, General Manager Motricity, Off-Deck. "As more and more programs incorporate mobile campaigns into their season, viewers have the opportunity to engage in a show with a much higher level of interactivity and interest. Our extensive experience with programs like this shows that viewers who text in are much more likely to continue watching the show."

Also, users who text "DESIGN" to short code BRAVO (27286) will have time-sensitive messages sent to them during the airing of "Top Design." SMS messages range from cast members' thoughts on competing designs, to having a private look at behind-the-scenes happenings.

Each week, one of the viewers that participates will receive a unique piece of pottery from renowned interior designer and "Top Design" judge, Jonathan Adler. A grand prize announced during the season finale will be a trip for two to New York City to have a consultation with the show's host, Todd Oldham.

"The interactivity which Motricity enables us to offer is a key factor in attracting new viewers, and maintaining a loyal base of fans," said Lisa Hsia, Senior Vice President, New Media, Bravo. "Motricity's technology enables us to announce results on the immediate show so viewers don't have to wait until the following program for results. Their vote and their influence are in 'real time.'"

"Top Design" is one of several Bravo shows that have been powered by Motricity. This season of the critically-acclaimed "Top Chef" offered mobile voting and SMS messages and will cap off the season by offering viewers the chance to win $10,000 in the season finale of "Top Chef" when they text their response to BRAVO. This is the second season that Motricity has powered the mobile component of "Top Chef."

"A major reason we continue to partner with Motricity is the continued dedication and excellence exhibited on shows like Runway and Chef," said Hsia. "During an airing of 'Top Chef,' we prompted viewers to respond at 7:43 p.m. - at 7:53 we aired the responses live. The rapid, accurate execution is exactly what we are looking for."

About Motricity

Motricity is a leading provider of mobile content services and solutions that enable consumers to receive the right content at the right time, every time. Motricity's solutions create compelling end user experiences and deliver mobile content offerings for partners such as MTV, BET, CBS, NBC, Turner, Cingular, Alltel, Sprint Nextel, Palm and others. Motricity's mobile content delivery platform, Fuel[TM], received the 2006 GSM Association Award for "Best Service Delivery Platform" and was also named "2005 Premium Mobile Content Platform of the Year" by Frost & Sullivan. Motricity's recent acquisition of GoldPocket Wireless extends Fuel's capabilities, adding messaging aggregation to more than 200 million mobile subscribers and marketing campaign management to its suite of solutions. Motricity is headquartered in Durham, N.C., and has offices in Los Angeles and Munich. For more information, visit www.motricity.com.