Bravo! Foods to Distribute Looney Tunes Flavored Milk in Winn Dixie's 1,174 Stores; Company Announces Relationship With Pan American Food Brokers Inc.

Business Editors

NORTH PALM BEACH, Fla.--(BUSINESS WIRE)--May 14, 2002

Bravo! Foods International Corp. (OTCBB:BRVO), a brand marketing company that holds the Looney Tunes(TM) license to manufacturer, promote and distribute flavored milks, announced today that it will be rolling out its flavored milk line in all 1,174 Winn Dixie stores in 14 states. The roll out is in progress and is expected to be available to Winn-Dixie customers this Memorial Day.

Winn-Dixie operates supermarket and Marketplace superstore locations throughout Florida, Georgia, North and South Carolina, Alabama, Mississippi, Louisiana, Kentucky, Ohio, Tennessee, Indiana, Virginia, Texas, Oklahoma and the Bahamas. With over 44 million square feet of selling area and annual revenues exceeding $13 billion, Winn-Dixie is ranked the eighth largest supermarket chain in the US. All five Bravo! Foods' flavored milks have been authorized for chain-wide distribution.

Roy Warren, Bravo! Foods CEO, remarked, "Capturing the attention of one of the largest supermarkets chains in the U.S. is very rewarding to me. Since we embarked on our new business model, allowing us direct control of our distribution, we have been able to dramatically shorten our selling cycle and expand our gross margins. It now takes less than three months from the introductory phone call to stocking our customers' shelves with our Looney Tunes brand flavored milk."

Bravo! Foods also announced their new relationship with Pan American Food Brokers Inc., a manufacturers representatives/sales agent of grocery, dairy and frozen items to the retail food industry. Pan American represents product lines to east coast retailers and select national accounts with a particular expertise in finding unique items to help a retailer grow its product categories. Pan American has offices in Miami, Tampa, Atlanta and New Jersey. "Pan American was responsible for introducing Bravo flavored milk to Winn Dixie. They clearly represent a high level way of expanding our sales effort," commented Michael Edwards, executive vice president of international sales and marketing at Bravo! Foods. Manny Garcia, president of Pan American Food Brokers Inc., added, "The Looney Tunes brand flavored milk is new, fresh and timely and is adding excitement to what otherwise is a mature milk category."

About Bravo! Foods

Bravo! Foods holds a license from Warner Bros. Consumer Products to utilize the Looney Tunes(TM) characters and names on milk products throughout the fifty U.S. States, Puerto Rico, the U.S. Virgin Islands, China and Mexico. The milk is available in the U.S. through production agreements with regional dairies. It is currently available in retail outlets in the following thirty-two states: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Illinois, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia and Wisconsin. Through Bravo!'s agreement with the Quality Chekd dairy co-op, a region by region rollout of Looney Tunes(TM) brand flavored milk will continue.

LOONEY TUNES, characters, names and all related indicia are trademarks of and (c) Warner Bros. (s01)

Safe Harbor under the Private Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.