Bravo! Foods' Looney Tunes Brand Flavored ESL Milk Enters West Coast Market Through Albertson's Supermarkets.Business Editors NORTH PALM BEACH, Fla.--(BUSINESS WIRE)--June 6, 2002 Bravo! Announces West Coast Food Broker Relationship with Horizon Sales Bravo! Foods International Corp. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :BRVO BRVO Branch Retinal Venous Occlusion ), a brand marketing company that holds the Looney Tunes(TM) license to manufacture, promote and distribute flavored milks, announced today that it will be distributing its flavored, extended shelf life (ESL (1) An earlier family of client/server development tools for Windows and OS/2 from Ardent Software (formerly VMARK). It was originally developed by Easel Corporation, which was acquired by VMARK. ) milk to over 300 Albertson's supermarkets in the southern California region. Albertson's Inc. is one of the world's largest food and drug retailers with annual revenues of approximately $38 billion. Based in Boise, Idaho, Albertson's operates more than 2,300 retail locations in 33 states. Last week, the supermarket giant announced a $1 billion capital investment commitment to revitalize its stores in America's largest retail market, southern California. Currently, the Albertson's food banner is number one or two in each of its five major geographic market sectors that make up southern California. Roy Warren, Bravo! Foods' CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , commented, "We are launching our ESL product on the west coast through a power-house supermarket chain. It is our hope that we will be expanding our relationship with Albertson's into other regions as well." Bravo! Foods also announced it has entered into a relationship with Horizon Sales Corp., a privately held west coast food broker specializing in perishable products since 1982. Horizon represents approximately 50 manufacturers. "Horizon is a west coast heavy weight in the dairy business. They worked very quickly to introduce Bravo! to Albertson's," commented Michael Edwards, executive vice president of international sales and marketing at Bravo! Foods. Scott Taylor, a senior account executive at Horizon, added, "Albertson's is at a very interesting point in its company development as it renews its focus on southern California. I knew they would want to be the first to introduce this exciting product line." About Bravo! Foods Bravo! Foods holds a license from Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Consumer Products to utilize the Looney Tunes(TM) characters and names on milk products throughout the fifty U.S. States, Puerto Rico, the U.S. Virgin Islands, China and Mexico. The milk is available in the U.S. through production agreements with regional dairies. It is currently available in retail outlets in the following thirty-two states: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Illinois, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Nevada, New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). , New Mexico, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia Washington is a census-designated place (CDP) in Wood County, West Virginia, along the Ohio River. The population was 1,170 at the 2000 census. The CDP is home to the Washington Works, one of the largest single facilities of chemicals manufacturing giant DuPont. and Wisconsin. Through Bravo!'s agreement with the Quality Chekd dairy co-op, a region-by-region rollout of Looney Tunes(TM) brand flavored milk will continue. LOONEY TUNES, characters, names and all related indicia Signs; indications. Circumstances that point to the existence of a given fact as probable, but not certain. For example, indicia of partnership are any circumstances which would induce the belief that a given person was in reality, though not technically, a member of a given are trademarks of and (c) Warner Bros. (s01) Warner Bros. Consumer Products is a division of Warner Bros., and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner Company, and is one of the leading licensing and retail merchandising organizations in the world. Safe Harbor under the Private Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission. |
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