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Brave link for Disney and Scotty brand.

Albert Bartlett is returning to the movies thanks to a major tie-up with Disney.

The potato supplier's Scotty Brand will sponsor the studio's upcoming 3D film, Brave, which is set in Scotland.

Under the [pounds sterling] 1.5m deal, a TV ad for Scotty will air in July. The campaign will also feature press advertising and on-pack promotions.

Scotty Brand marketing manager Michael Jarvis said Brave was a "great fit" for the brand. "It is set in Scotland, and both Brave and Scotty have family values," he said.

Albert Bartlett and Disney previously teamed up for a campaign for Toy Story 3, involving Rooster potatoes, in 2010.

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Title Annotation:fruit & veg; Walt Disney Co.
Publication:Grocer
Article Type:Brief article
Date:Mar 31, 2012
Words:109
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