Brave New Markets Announces Strategic Marketing Agreement with S&K Roofing, Siding and Windows; Outsourcing Agreement Includes Brand Strategy, Advertising and Internet Marketing.Business Editors OWINGS MILLS, Md.--(BUSINESS WIRE)--Nov. 5, 2003 Signals Continued Growth in Home Enhancement Industry Brave New Markets, Inc. (www.BraveNewMarkets.com) announced today that an agreement has been signed with S&K Roofing, Siding and Windows, Inc. to provide corporate marketing strategy and marketing implementation services. S&K Roofing, Siding, and Windows is Maryland's trusted leader in roofing and maintenance-free home exteriors. They service the entire Baltimore/Washington DC corridor. Brave New Markets is a marketing-based provider of business acceleration services See Web page acceleration. . For S&K Roofing, Siding and Windows, services will include a corporate marketing plan, brand and identity development, print and broadcast advertising, direct marketing, sales force support, a revised website and Internet marketing See Internet advertising. . "We're experts at exterior home improvements. However, improving our marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales requires a different expertise," said Don Katzenberger, president of S&K Roofing, Siding and Windows. "Over the years, our communications and advertising had become a collection of separate activities. Brave New Markets has shown us how to integrate all of our marketing communications, reallocate Verb 1. reallocate - allocate, distribute, or apportion anew; "Congressional seats are reapportioned on the basis of census data" reapportion allocate, apportion - distribute according to a plan or set apart for a special purpose; "I am allocating a loaf of budget dollars for improved results and grow our business strategically." "Early research revealed that S&K Roofing, Siding and Windows has a sterling reputation. More than 70% of their work is for repeat or customer referred clients," said Marc Waldeck, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Brave New Markets. "I couldn't be more excited about our relationship. They have tremendous potential to accelerate their growth through a highly targeted marketing effort." Home enhancement industry continues to grow "The home enhancement industry has evolved into a real specialty area for us," added Waldeck. "The cocooning co·coon·ing n. Retreat into the seclusion of one's own home during leisure time, as for privacy or escape: "The harassments of daily life effect created by September 11, 2001 combined with low interest rate refinancing Refinancing An extension and/or increase in amount of existing debt. produced revenue increases that caught the entire industry by surprise. Many industry executives are looking outside of their organizations, some for the first time, for assistance with their marketing activities to ensure that profitable growth continues." About Brave New Markets Brave New Markets, Inc. is a marketing-based provider of business acceleration services headquartered in the Baltimore, Maryland "Baltimore" redirects here. For the surrounding county, see Baltimore County, Maryland. For other uses, see Baltimore (disambiguation). Baltimore is an independent city located in the state of Maryland in the United States. metropolitan area. Committed to results, Brave New Markets collaborates with its clients to create business acceleration solutions focused on attracting and retaining customers and growing customer value. For more information, contact by phone 410-902-0801, email info@BraveNewMarkets.com or visit www.BraveNewMarkets.com. About S&K Roofing, Siding and Windows Headquartered in Sykesville, Maryland Sykesville is a town in Carroll County, Maryland, United States. The population was 4,197 at the 2000 census. History Sykesville is named after James Sykes, who purchased 1,000 acres (4 km²) of land from George Patterson, a wealthy Baltimore shipbuilder. , S&K Roofing, Siding, and Windows is Maryland's trusted leader in roofing and maintenance-free home exteriors. Family-owned and operated since 1980, S&K provides high-quality exterior home workmanship and customer service that is among the best in the industry. Maintenance-free home exterior services include roofing, siding, windows, doors, gutters and downspouts, custom trim/wrap, decks, and additions. Contact by phone at: 410-795-4400, by email at: info@SKroofing.com, or learn more at www.SKroofing.com. |
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