Braun Consulting To Deliver Provocative Insights at Economist Conference.Business Editors CHICAGO--(BUSINESS WIRE)--April 23, 2001 Industry thought leader Larry Goldman to provide strategies and solutions for senior executives looking to develop a disciplined enterprise-wide CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. program Customer-facing business activity involving the extended enterprise is becoming commonplace for organizations of all sizes. As a result, competitive advantage in today's market is increasingly affected by the strength and effectiveness of a company's extended enterprise. Specifically, success is contingent upon Adj. 1. contingent upon - determined by conditions or circumstances that follow; "arms sales contingent on the approval of congress" contingent on, dependant on, dependant upon, dependent on, dependent upon, depending on, contingent the creation of tailored, unique and dedicated information and services that lead to tighter relationships with partners and suppliers in the value chain. Senior executives will learn how successful companies can extend customer-centricity across the extended enterprise when Larry Goldman, Vice President, Braun Consulting Inc. addresses attendees at The IT Strategy Summit produced by The Economist Conferences. This summit will be held at the Scottsdale Conference Resort, Scottsdale, AZ on April 24th and April 25th. In his presentation entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: , "A Customer-Centric Architecture for Supporting the Extended Enterprise," Mr. Goldman will articulate the unique set of challenges and solutions for companies trying to achieve customer loyalty in a business environment that increasingly relies upon intermediate partners and suppliers. During this session, he will discuss an enterprise-wide CRM business process and approach to help senior management understand where they are today, where they should be, and how to connect the two. In addition to his presentation, Mr. Goldman will also host a panel entitled "CRM in practice: Technology strategies from customer-focused companies." This panel will illustrate customer-centric technology strategies that have enabled forward-thinking companies to maintain a competitive edge while moving into the extended enterprise model. Panel members will include senior executives from 3M, Lockheed Martin For the former company, see . Lockheed Martin (NYSE: LMT) is a leading multinational aerospace manufacturer and advanced technology company formed in 1995 by the merger of Lockheed Corporation with Martin Marietta. , and Amazon.com. Co-sponsored by Braun Consulting, The IT Strategy Summit is an exclusive executive forum designed to explore the evolving issues, challenges, and opportunities in the ever-changing business landscape. The two-day conference features presentations by, and discussions with, business and technology thought leaders from both multinational and online organizations, representing all industries. About Braun Consulting Braun Consulting, Inc. (Nasdaq: BRNC BRNC Britannia Royal Naval College (Dartmouth, England) ) is a leading professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firm delivering customer-focused business solutions to Fortune 1000 companies. Braun Consulting combines cutting-edge business intelligence and CRM/eCRM technologies with business strategy to help clients build customer loyalty. By creating the necessary connection between technology and strategy, Braun builds effective business solutions that help clients drive business performance and cultivate cul·ti·vate tr.v. cul·ti·vat·ed, cul·ti·vat·ing, cul·ti·vates 1. a. To improve and prepare (land), as by plowing or fertilizing, for raising crops; till. b. long-term relationships with their most valuable customers. Founded in 1993, Chicago-based Braun Consulting has 12 offices throughout the U.S. Braun Consulting maintains strategic alliances with top developers of enterprise applications, including BEA Systems BEA Systems, Inc. (NASDAQ: BEAS) is one of the major companies developing enterprise infrastructure software. BEA makes middleware, products that help software run on top of databases. , Microsoft, Oracle, SAP, Siebel, Nortel Networks (Nortel Networks Limited, Brampton, Ontario, www.nortelnetworks.com) A world leader in telecommunications products, which includes switching, wireless and broadband systems for service providers and carriers, telephones and systems for residential and business users, computer telephony , SAP, Business Objects, Hyperion, Documentum, and others. Additional information about Braun Consulting is available at www.braunconsult.com |
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