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Braun Consulting Strengthens Business Intelligence Capability with Senior Level Appointment.


Business Editors

CHICAGO--(BUSINESS WIRE)--May 1, 2003

Recognized Industry Leader, Todd Todd , Sir Alexander Robertus 1907-1997.

British chemist. He won a 1957 Nobel Prize for his study of nucleic acids and nucleotide structures.
 Nash, to Lead Business

Intelligence Practice; Advance Company's Commitment to Creating

Customer Equity

Braun Braun   , Eva 1912-1945.

German lover and later wife of Adolf Hitler. They began living together in 1936, but the liaison was kept secret, and she was never seen in public with him. They were married hours before their double suicide on April 30, 1945.
 Consulting, a professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  firm delivering customer-focused business solutions, today announced that Todd Nash has joined the firm as Vice President. Drawing on his extensive experience helping companies leverage business and customer information to address their critical business needs and realize the strategic value of business intelligence investments, Nash will lead the firm's dedicated Business Intelligence consulting practice.

"We are extremely pleased to have Todd at the helm of our Business Intelligence practice. This capability continues to be a core differentiator and an integral component of our solutions portfolio," said Craig Lashmet, President, Braun Consulting. "Todd's extensive experience with large account development and ability to drive both top and bottom line results, as well as his strong people-oriented leadership style will play an important role as Braun Consulting continues build market share and momentum. As a recognized thought leader, he brings an exciting new dimension to the firm - augmenting and enhancing the value we deliver to clients, and ensuring that best-thinking and perspectives are brought to bear on the issues our clients face."

Nash's responsibility for leading and scaling the Company's Business Intelligence practice will include the creation and implementation of business intelligence strategies; product and solution development; methodology and quality assurance; and client service delivery. He will expand the company's historical strengths in customer data management and analytics, data warehousing See data warehouse.

data warehousing - data warehouse
 and data mining, and information architecture, adding a new dimension of rigor rigor /rig·or/ (rig´er) [L.] chill; rigidity.

rigor mor´tis  the stiffening of a dead body accompanying depletion of adenosine triphosphate in the muscle fibers.
 and precision to the Company's methodologies, training processes and delivery best practices.

Nash has built a long and successful career exclusively around helping companies design and implement solutions to address their critical business needs. He brings extensive leadership experience in consulting, project management, quality assurance, process improvement and product development as a result of senior management positions at Headstrong head·strong  
adj.
1. Determined to have one's own way; stubbornly and often recklessly willful. See Synonyms at obstinate, unruly.

2. Resulting from willfulness and obstinacy.
, Faber Consulting and Novion. Most recently, he served as Principal at Headstrong, a global management and technology consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
, responsible for leading the firm's Global Digital Intelligence practice.

Prior to joining Headstrong, Todd was Executive Vice President of Business Intelligence at Faber Consulting, a professional services company that provided advanced Business Intelligence applications and IT solutions. He launched his consulting career at PriceWaterhouse.

In talking about his new position, Nash commented on the both critical importance of and the untapped opportunities for leveraging customer intelligence and information assets to drive clear, measurable business results. "Today, organizations are under incredible pressure to deliver higher levels of performance. They are being asked to "do more with less", and are challenged with how to best utilize their budget dollars to make the most impact. The ability to convert customer and business intelligence into true insight is the key enabler that will allow a company to increase customer acquisition and retention, maximize revenues and margins, and ultimately achieve their business goals and objectives with greater precision."

"Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995

Statements in this press release that are not strictly historical are "forward-looking" statements that involve risks or uncertainties, many of which are not under the control of the Company. The risks and uncertainties could cause actual results to differ materially from those described in the forward-looking statement forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
. Such risks and uncertainties include, but are not limited to, the nature of the market and demand for our service offerings, competition, overall general business and economic conditions, the nature of our clients and project engagements, attracting and retaining highly skilled employees, the ability of our clients to pay for our services, timely payment by clients for services rendered, and our ability to effectively manage growth and client relationships, as well as other risks identified in the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 2002, and other filings with the Securities and Exchange Commission. The Company is under no duty to update any of the forward-looking statements after the date of this report or to conform these statements to actual results or changes in its expectations.

About Braun Consulting

Braun Consulting, Inc. (Nasdaq: BRNC BRNC Britannia Royal Naval College (Dartmouth, England) ) is a professional services firm delivering customer-focused business solutions to Fortune 1000 and middle market companies. Braun Consulting combines cutting-edge business intelligence and CRM/eCRM technologies with business strategy to help clients build customer loyalty. By creating the necessary connection between technology and strategy, Braun builds effective business solutions that help clients drive business performance and cultivate cul·ti·vate  
tr.v. cul·ti·vat·ed, cul·ti·vat·ing, cul·ti·vates
1.
a. To improve and prepare (land), as by plowing or fertilizing, for raising crops; till.

b.
 long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 relationships with their most valuable customers. Founded in 1993, Chicago-based Braun Consulting has 5 offices throughout the U.S. Additional information about Braun Consulting is available at www.braunconsult.com.
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Publication:Business Wire
Geographic Code:1USA
Date:May 1, 2003
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