Braun Consulting Responds to Evolving Business Needs of Financial Services Firms with Senior Level Appointment.Business Editors CHICAGO--(BUSINESS WIRE)--Nov. 21, 2003 Proven industry expert, Thomas Madison Thomas Madison was an American Revolutionary War soldier originally from Fincastle County, Virginia and later moved to Ashtabula County, Ohio and first settler of the city of Genoa, Illinois, United States. , to Lead the Firm's Emerging Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Business Segment Today's financial services customers wield wield tr.v. wield·ed, wield·ing, wields 1. To handle (a weapon or tool, for example) with skill and ease. 2. To exercise (authority or influence, for example) effectively. See Synonyms at handle. greater power than ever before. Across the industry, customers enjoy unprecedented choice driven by the general growth of competing products, channels of delivery and accessibility. As a result, their product and service expectations are higher than ever. Conversely, their attention spans are as diminutive di·min·u·tive adj. 1. Extremely small in size; tiny. See Synonyms at small. 2. Grammar Of or being a suffix that indicates smallness or, by semantic extension, qualities such as youth, familiarity, affection, or as their switching costs. To help financial services companies succeed in this highly competitive landscape, Braun Consulting, a professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firm delivering customer-focused business solutions, today announced the appointment of Tom Madison to lead the firm's emerging Financial Services Business Segment. Madison joins Braun Consulting from Inforte Corporation. "The ability to identify, attract and retain profitable customers - in an organized, efficient and measurable way - has emerged as a top area of executive focus and investment, as a result of the sweeping changes impacting the industry over the last several years," commented Tom Madison, Senior Vice President and General Manager, Braun Consulting. "This emphasis on customer retention and acquisition has fueled an increased investment in tactics and strategies designed to make better use of a company's customer information. Paralleling this trend, ongoing efforts to drive revenue and greater operational efficiency has executives demanding more clarity and specificity around ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , placing greater emphasis on maximizing the full value of previous technology investments before investing in new ones. Somewhat ironically, this has sparked a renewed focus in call center optimization and business process reengineering See reengineering. ." In his new role, Madison will apply market-specific insights and experience to deliver tailored solutions that meet client's business needs and draw upon Braun's core solutions portfolio - including customer strategy and analytics, business intelligence and data warehousing See data warehouse. data warehousing - data warehouse , enterprise information management, call center optimization and business process design. Braun's Financial Services Business Segment will focus on the following industry segments: insurance, retail/private banking, mortgage/lending, asset management and financial business services. Madison will lead the Segment from Braun's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of office. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Craig Lashmet, President, Braun Consulting, "Our strategic intent is to apply our industry vertical knowledge and customer strategy capability to architect solutions that yield improved, measurable customer value. The financial services industry is experiencing dynamic change which has sparked a fierce competition for customer share. As a result, firms are seeking answers to issues regarding the appropriate investment in and approach to the acquisition and retention of valuable customers. Tom's industry experience, discipline, and strategic focus will enhance Braun's ability to serve this important growing market segment. He is a premier consultant who will have an immediate impact helping clients solve complex business problems. I'm pleased to have Tom join our management team." Braun Consulting has advised financial services companies on how to formulate customer retention and acquisition strategies, generate organic growth, assess and enter new markets, improve performance, deploy resources profitably and drive customer-centric organizational change. Madison's appointment builds on the Company's resume of current financial services clients and historical successes. "Fundamentally, Braun is in the business of helping companies build profitable customer relationships over time," commented Madison. "The focus of the Financial Services Business Segment is to enable firms to recognize, win and keep profitable customers - by optimizing marketing, sales and service activities such that they yield quantifiable returns. Considering the financial services marketplace today, it's an exciting time to be in the business of building tangible success stories." EXECUTIVE PROFILE Madison has built his career helping client organizations within the financial services industry successfully implement innovative, actionable strategic solutions to drive sustainable economic returns. With a deep understanding of the fundamental challenges facing financial services firms today, he is uniquely qualified to help Braun's clients optimize their investments in the demand side of the value chain. Previously, Madison led Inforte Corporation's Financial Services business unit. Under his leadership, the practice achieved steady, sequential revenue growth and profitability in 2002, representing Inforte's most profitable U.S. business unit. Prior to this role, Madison managed Inforte's Strategic Services Group. Before Inforte, he was President and General Manager of EquiBanc Mortgage Corporation, a $240M subsidiary of First Tennessee This article or section has multiple issues: * Its neutrality is disputed. * It reads like an advertisement and needs to be rewritten in a neutral point of view. * It may require general cleanup to meet Wikipedia's quality standards. National Bank. He launched his consulting career at CSC (Card Security Code) A three- or four-digit number printed on the back of credit cards for security purposes. Called "Card Verification Value" (CVV) by Visa, "Card Validation Code" (CVC) by MasterCard and "Card Identification (CID) by American Express and Discover, Index after completing a dual MBA/MEM degree program at Northwestern University's Kellogg Graduate School of Management. "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 Statements in this press release that are not strictly historical are "forward-looking" statements that involve risks or uncertainties, many of which are not under the control of Braun Consulting, Inc. (the "Company"). The risks and uncertainties could cause actual results to differ materially from those described in the forward-looking statement forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . Such risks and uncertainties include, but are not limited to, the nature of the market and demand for our service offerings, competition, overall general business and economic conditions, the nature of our clients and project engagements, attracting and retaining highly skilled employees, the ability of our clients to pay for our services, timely payment by clients for services rendered, and our ability to effectively manage growth and client relationships, as well as other risks identified in the Company's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2002, and other filings with the Securities and Exchange Commission. The Company is under no duty to update any of the forward-looking statements after the date of this report or to conform these statements to actual results or changes in its expectations. About Braun Consulting,Inc. Braun Consulting, Inc. (Nasdaq: BRNC BRNC Britannia Royal Naval College (Dartmouth, England) ) is a professional services firm delivering customer-focused business solutions to Fortune 1000 and middle market companies. Braun Consulting combines cutting-edge business intelligence and CRM/eCRM technologies with business strategy to help clients build customer loyalty. By creating the necessary connection between technology and strategy, Braun builds effective business solutions that help clients drive business performance and cultivate long-term relationships with their most valuable customers. Founded in 1993, Chicago-based Braun Consulting has 5 offices throughout the U.S. |
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