Braun Consulting Names Paul J. Marushka Leader of Marketing & Sales.Business Editors CHICAGO--(BUSINESS WIRE)--April 26, 2004 Braun Consulting, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BRNC BRNC Britannia Royal Naval College (Dartmouth, England) ), a professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firm delivering customer-focused business solutions, today announced the addition of Paul J. Marushka as Senior Vice President of Marketing and Sales. Marushka will be responsible for coordinating Braun Consulting's business development efforts, guiding the company's marketing strategy, promoting the firm's solutions and managing marketing channels. Marushka brings significant industry and functional expertise and a deep level of management experience to Braun Consulting. Formally with eLoyalty Corporation, a customer relationship management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects and systems integration firm, Marushka held several leadership positions including Vice President of Strategic Marketing, Global Leader of the Strategy and Analytics group and Global Manager of the Marketing Solutions practice. He was responsible for the strategy, development and promotion of corporate offerings across marketing, sales and service. Areas of expertise include the development, management and promotion of corporate methodologies and services surrounding customer strategy and economics, customer analytics, marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). , organizational risk management, and process optimization. "Braun Consulting has achieved a leadership position in the professional services industry by attracting, hiring and retaining exceptional people. We embrace an environment that rewards our employees' unique perspectives and diverse backgrounds," said Steve Braun, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Braun Consulting. "Paul Marushka brings with him a wealth of experience across a variety of roles and industries that will further our efforts in enhancing our brand in the marketplace and expanding our business development opportunities." As a Senior Vice President and member of the firm's executive management team, Marushka will lead Braun Consulting's Marketing and Sales function from the company's corporate headquarters in Chicago. "I am excited about the opportunity to partner with Braun Consulting's experts in business intelligence, customer strategy, business process optimization and systems integration to assist companies in transforming customer data into actionable insights with quantifiable economic benefits," commented Marushka. Marushka is the developer of several methodologies including Customer Experience Analytics, Loyalty Value Analytics and Targeted Offer Management that focus on enhancing revenue across channels by leveraging real-time customer information. He is a frequent speaker at conferences and has consulted companies across industries and countries in architecting customer-centric corporate strategies based on an understanding of the cost and benefit drivers of their customers as well as the value of investments in people, process and technology to enhance their customer relationships. With extensive experience in corporate planning, operational management, and transactional finance and law, Marushka's background includes roles as Vice President of Corporate Planning and Analysis at ABN AMRO North America, Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of a telecommunications service provider A Telecommunications Service Provider or TSP is a type of Communications Service Provider that has traditionally provided telephone and similar services. This category includes ILECs, CLECs, and mobile wireless companies. , an investment banker Investment Banker A person representing a financial institution that is in the business of raising capital for corporations and municipalities. Notes: An investment banker may not accept deposits or make commercial loans. with Morgan Stanley & Company's Finance department and an association with the international law firm of Baker & McKenzie. He holds an A.B. from the College of the University of Chicago The College is the sole undergraduate institution and one of the oldest components of the University of Chicago, emerging contemporaneously with the university at large in 1892. , an M.B.A. from the University of Chicago Graduate School of Business Recruiters also voice a strongly positive opinion of students. According to BusinessWeek's biannual MBA rankings: "Chicago's grads were hands-down favorites in our survey of companies that hire MBAs. and a J.D. from the Northwestern University School of Law The Northwestern University School of Law is a private American law school in Chicago, Illinois. The law school was founded in 1876 and is one of eleven academic entities at Northwestern University. Northwestern enjoys a strong national reputation. . About Braun Consulting Braun Consulting, Inc. (Nasdaq: BRNC) is a professional services firm delivering customer-focused business solutions to Fortune 1000 and middle market companies. Braun Consulting combines cutting-edge business intelligence and CRM/eCRM technologies with business strategy to help clients build customer loyalty. By creating the necessary connection between technology and strategy, Braun builds effective business solutions that help clients drive business performance and cultivate long-term relationships with their most valuable customers. Founded in 1993, Chicago-based Braun Consulting has 5 offices throughout the U.S. Braun Consulting maintains strategic alliances with top developers of enterprise applications, including Unica, Documentum, BEA Systems, Oracle, Siebel, Business Objects, and others. Additional information about Braun Consulting is available at www.braunconsult.com |
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