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Braun Consulting Extends eBusiness Intelligence Capabilities; Accelerates the Deployment of Web-based Extranet Solutions with eBInd.


Business Editors

CHICAGO--(BUSINESS WIRE)--April 24, 2000

Braun Consulting Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: BRNC BRNC Britannia Royal Naval College (Dartmouth, England) ), a leading provider of customer-focused business solutions, is helping companies improve communications with their customers, partners and suppliers with the launch of eBInd, a bundled solution from Braun Consulting which combines its' proven methodologies and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 with Business Objects' WebIntelligence(R) Extranet Edition. Designed to accelerate the integration and deployment of innovative, web-based extranet solutions, eBInd delivers business value and competitive advantage to customers worldwide in a fixed time, fixed price model.

eBInd includes the three stages of information reporting - query, effective formatting and visualization Using the computer to convert data into picture form. The most basic visualization is that of turning transaction data and summary information into charts and graphs. Visualization is used in computer-aided design (CAD) to render screen images into 3D models that can be viewed from all , and distribution - and offers companies a cost-effective way to deploy web-based business intelligence solutions and build business-to-business extranets to reach suppliers, partners and clients. eBInd leverages Braun Consulting's enterprise reporting With the dramatic expansion of information technology, and the desire for increased competitiveness in corporations, there has been an increase in the use of computing power to produce unified reports which join different views of the enterprise in one place.  methodology to rapidly implement a comprehensive web-based business intelligence solution within six weeks, enabling companies to improve communication and business efficiency, increase sales and significantly enhance customer relationships.

With a deep heritage in business intelligence managed query and enterprise reporting, and an extensive knowledge of Business Objects technologies and products, Braun Consulting can deploy this bundled solution in six weeks so companies can realize the following benefits:

- Improved customer satisfaction through timely self-service

access to information

- Enhanced knowledge about customers, suppliers and partners

through tracking and analysis

- Simplified design and access to customer and corporate data

that can be organized into a customized format for various

audiences

- Increased company and product visibility

"Business Objects' cutting-edge and technically sophisticated web-based business intelligence application was the obvious choice for eBInd, as our combined efforts will enable the rapid deployment of customized extranet solutions for companies seeking to streamline communication with their customers, partners and suppliers," said Executive Vice President, Steve Miller The name Steve Miller might refer to:
  • Steve Miller (musician), leader of the eponymous Steve Miller Band
  • Steve Miller, Australian musician, of The Moodists and The Sputniks
  • Steve Miller, UK chillout music producer better known as Afterlife
. "Our ability to implement a complete solution in six weeks not only confirms our service readiness, but our commitment to helping companies reach their key constituents and build long-term relationships."

"Many companies are wasting valuable stores of information within their data warehouses and packaged applications, when they could be sharing that knowledge among their partners, suppliers, and customers," said Bill Robinson, Vice President of North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 Channels at Business Objects. "With eBInd, Braun Consulting is offering proven extranet technology and know-how to help customers increase revenue and profit, reduce costs, and forge new customer relationships."

This announcement extends Braun Consulting's relationship with Business Objects, whose products and technologies have played a critical role in Braun Consulting's business intelligence client engagements.

About Business Objects

Business Objects is the world's leading provider of e-business intelligence (e-BI) solutions. The company coined the term e-business intelligence in 1998 to describe the intersection of business intelligence and the internet. Using e-business intelligence, organizations can access, analyze, and share information in intranet, extranet, and e-business environments. In intranets, the company's products provide employees with information to make better business decisions, and are used in environments ranging from workgroups of 20 users to enterprise deployments exceeding 20,000. In the extranet environment, the company is pioneering the use of e-BI in applications that allow organizations to build stronger relationships by linking customers, partners, and suppliers via the internet. In addition, the company's products can improve the performance of an e-business by providing reporting and analysis against the ever-expanding amount of transaction and profile data that is collected each day throughout the world wide web.

Founded in 1990, Business Objects pioneered the modern business intelligence industry by inventing and patenting a "semantic layer Semantic Layer

The semantic layer is a business representation of corporate data that helps end users access data autonomously using common business terms. Developed and patented by Business Objects, it maps complex data into familiar business terms such as product,
" that insulates users from the technical complexity of database systems. Today, the company has sold more than 1,683,000 licenses to over 9,700 organizations in more than 80 countries. The company's stock is publicly traded under the ticker symbols Ticker Symbol

An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors
 NASDAQ: BOBJ BOBJ Business Objects SA  and PARIS BOURSE Paris Bourse

National stock market of France.
: code SICOVAM SICOVAM Société Interprofessionelle pour la Compensation des Valeurs Mobilières  12074. Business Objects can be reached at 408-953-6000 and www.businessobjects.com.

About Braun Consulting, Inc.

Braun Consulting, Inc. (NASDAQ: BRNC) is a leading provider of customer-focused business solutions to Fortune 1000 and middle market companies. Braun Consulting combines cutting-edge business intelligence and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  technologies with business strategy to help clients build customer loyalty. By creating the necessary connection between technology and strategy, Braun builds effective business solutions that help clients drive business performance and cultivate cul·ti·vate  
tr.v. cul·ti·vat·ed, cul·ti·vat·ing, cul·ti·vates
1.
a. To improve and prepare (land), as by plowing or fertilizing, for raising crops; till.

b.
 long-term relationships with their most valuable customers. Founded in 1993, Chicago-based Braun Consulting has 11 offices throughout the U.S., including Boston, Dallas and Denver. Braun Consulting maintains strategic alliances with top developers of enterprise applications, including Clarify, Microsoft, Oracle, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Business Objects, Hyperion and others. Additional information about Braun Consulting is available at www.braunconsult.com.

BUSINESSOBJECTS is a trademark of Business Objects SA. WEBINTELLIGENCE is a registered trademark of Business Objects SA. Other company and product names may be trademarks of the respective companies with which they are associated.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 24, 2000
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