Braun Consulting Announces Strategy to Deliver Wireless CRM Solutions.Business Editors CHICAGO--(BUSINESS WIRE)--July 25, 2000 Works with clients to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. growing wireless channel; Forms strategic partnership with NetMorf to deploy wireless solutions Braun Consulting, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BRNC BRNC Britannia Royal Naval College (Dartmouth, England) ), an Internet professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. provider delivering customer-focused business solutions, today announced it is helping clients extend their reach beyond the "wired world" to interact with their customers anytime, anywhere using mobile devices. This announcement reinforces Braun's commitment to helping clients maximize the full value of their customer relationships across all or multiple channels by capitalizing on the fastest growing customer "touchpoint" - wireless. "The marriage of Internet technology with mobile connectivity is becoming the largest and fastest growing market in telecommunications and the next critical component of eCommerce and information delivery. Braun is focused on helping our clients capitalize on and succeed in this new market," said Steve Braun, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Braun Consulting, Inc. "As the age of wireless internetworking becomes a reality, our wireless initiatives are a natural extension of providing value-added solutions to our clients - becoming a strategic partner and full service provider within the wireless realm, not just an enabler." Braun continued, "In the past, with the advent of new technologies, the focus has oftentimes been on the technology and the customer has been an afterthought af·ter·thought n. An idea, response, or explanation that occurs to one after an event or decision. afterthought Noun 1. . The convergence of wireless and the Internet brings about a significant opportunity for companies to reach their customers through the delivery of targeted marketing messages and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. content. Leveraging our core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
Braun's wireless initiatives will span all facets of its business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets and solutions portfolio. Driving results from a strategic perspective, Braun is currently helping clients explore wireless opportunities and more specifically, understand how strategic uses of wireless can increase customer loyalty. Leveraging its CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. tools and tactics, Braun is developing mobile solutions for both internal and external constituents - extending field service and field sales offerings to support mobile workforces as well as deploying technologies for creating personalized, targeted marketing campaigns. Braun is also enabling mobile commerce (mCommerce) across the wireless channel through development of commerce sites. As part of Braun's commitment to delivering wireless solutions, the Company announced a strategic partnership with NetMorf, the leading mobile commerce platform provider. Together, Braun and NetMorf will leverage existing clients and collaborate on new business opportunities to deliver wireless solutions to the market. Under the partnership, Braun will extend its portfolio of solutions and services to encompass NetMorf's SiteMorfer(TM) solution, a complete mobile commerce platform that integrates directly with a company's information systems to deliver fast and reliable wireless access across all of the most popular devices like Palms and cell phones. Unlike other wireless tools, SiteMorfer supports any mobile protocol and allows access to the databases and back-end systems where critical business information and customer data reside. As wireless and mobile technologies continue to change and evolve over the next few years, NetMorf's technology will be critical in deploying both internal and external web-based applications See Web application. by buffering developers from the idiosyncrasies of each mobile device and wireless protocol. "Today, one of the greatest opportunity lies within a company's ability to design and deploy a powerful new sales channel that allows interaction with customers through mobile devices. With SiteMorfer, we are helping companies maximize the efficiencies of existing technology investments to design a robust mobile commerce application for communicating with customers and conducting business via wireless devices," said Steve Bang, vice president of alliances, NetMorf. "Through our partnership with Braun Consulting, we are helping companies beyond just technical implementation. The powerful combination of our SiteMorfer platform with Braun's strategic focus on customer oriented solutions and technical expertise delivers clients the ingredients for success in this new wireless market." About NetMorf NetMorf delivers mobile commerce platforms for e-businesses that want to expand market reach, strengthen customer relationships and improve customer retention. Through its patent-pending technology, professional services and domain expertise, NetMorf enables e-businesses to extend their sites to anyone with a mobile phone, PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). or other wireless device. Unlike other tools that only source from HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. , the company's SiteMorfer solution delivers maximum performance and flexibility by sourcing directly from the back-end databases and applications that drive e-business. NetMorf is privately held and backed by solid financing from leading venture capital investors such as VantagePoint Venture Partners. Headquartered in Boston, Mass., NetMorf can be reached at www.netmorf.com. About Braun Consulting Braun Consulting, Inc. (Nasdaq: BRNC) is a leading Internet professional services firm focused on delivering customer-driven business solutions to Fortune 1000 and mid-market companies. Braun Consulting combines cutting-edge business intelligence and CRM/eCRM technologies with business strategy to help clients build customer loyalty in the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. . By creating the necessary connection between technology and strategy, Braun builds effective business solutions that help clients drive business performance and cultivate long-term relationships with their most valuable customers. Founded in 1993, Chicago-based Braun Consulting has 11 offices throughout the U.S., including Boston, Dallas and Denver. Braun Consulting maintains strategic alliances with top developers of enterprise applications, including Clarify, BEA Systems BEA Systems, Inc. (NASDAQ: BEAS) is one of the major companies developing enterprise infrastructure software. BEA makes middleware, products that help software run on top of databases. , Microsoft, Oracle, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Business Objects, Hyperion, NetGenesis and others. Additional information about Braun Consulting is available at www.braunconsult.com. |
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