Braun Consulting Announces Management Changes; Addition of Senior Executives; New additions strengthen management team for competitive advantage, continued growth.

Business Editors

CHICAGO--(BUSINESS WIRE)--Jan 25, 2001

To support the company's continued growth, Braun Consulting, a leading professional services firm delivering customer-focused business solutions, today announced key additions to the company's growing leadership team. These appointments include Anne Zaczek, Senior Vice President, Finance, and Kurt Schroeder, Vice President, Sales and Marketing.

In addition, Jim Kalustian, Executive Vice President, will transition his role from overseeing Braun Consulting's sales and marketing capability to lead the firm's recently expanded eSolutions business unit. This expanded strategic business unit will integrate business strategy, creative design, and web-based applications with back-office systems to deliver clients a comprehensive service offering that spans their entire value chain -from customer-facing strategies and applications to operational management and fulfillment systems. In this new role, Mr. Kalustian will both define and lead the business unit activity and direct the continued advancement of its service offerings and delivery capabilities.

"One of the most pronounced trends we are witnessing is the rapid development of web-based customer transaction and operational management systems. Traditionally viewed as two separate disciplines, these service offerings are now becoming integrated in the eyes of our clients," said Steve Braun, CEO and President, Braun Consulting. "With deep experience across Braun's core competencies, a thorough understanding of the Internet's impact on different industries and markets, and experience in helping clients integrate the Internet within all aspects of their business strategy and operations, Jim is the natural leader to pave the way for the integrated delivery of Braun Consulting's cross-disciplinary services."

With these new management changes, Braun Consulting also announced the resignation of Thomas Duvall, Chief Operating Officer. Mr. Duvall will transition his responsibilities at Braun during the first quarter, before leaving to pursue other opportunities. Steve Braun will assume Mr. Duvall's responsibilities on an interim basis.

"Steve and the entire Braun organization have afforded me tremendous growth and learning opportunities during our transition from a private to a public company," said Duvall. "But with those experiences has come the desire to take on something new."

"Tom has been a key member of the senior executive team and I want to thank him for his contributions to the growth of Braun Consulting," commented Braun. "As Braun Consulting continues to grow, we remain focused on operational excellence and are committed to building our knowledge base and advancing our delivery capability. The appointments announced today augment our ability to deliver integrated, customer-focused solutions while ensuring that we have the necessary infrastructure and controls in place to grow our business aggressively and profitability."

Anne Zaczek, Senior Vice President of Finance

As Senior Vice President of Finance, Anne Zaczek joins Braun Consulting with twenty years experience in the financial management, accounting and information systems. Prior to joining to Braun Consulting, Ms. Zaczek was a vice president of finance at Ameritech. She launched her financial career at G.D. Searle, now Monsanto, a wholly owned subsidiary of Pharmacia Corporation. In her new role, Zaczek will be responsible for financial planning, budgeting and operational analysis activities.

"Anne's financial expertise and successful track record in managing financial operations and improving business performance for dynamic, high growth companies, like Ameritech and G.D. Searle, is an ideal match for our company," said Braun. "Her experience adds great new depth to our financial group."

Kurt Schroeder, Vice President of Sales & Marketing

Kurt Schroeder joins Braun Consulting from PSINet Consulting, where he served as Vice President of Customer Relationship Solutions. In this role, he directed all business unit functions, including the execution of integrated sales and marketing initiatives designed to drive sales and build market awareness. A seasoned consulting sales executive with twenty years experience in consulting, business development, and marketing, Schroeder will lead and define the company's sales and marketing strategy, building upon the foundation and momentum achieved by the organization under Jim Kalustian's leadership.

"Schroeder is a major asset to the Braun team," said Braun. "While we continue to excel at executing our business strategy, satisfying our clients, and hiring extremely talented people, the marketplace is not yet fully aware of Braun's customer-focused consulting model that enables our clients to transform their business around their customers. Kurt will build upon the sales and marketing base already in place to continue to build broader marketplace awareness of the value our consulting model provides." About Braun Consulting

Braun Consulting, Inc. (Nasdaq: BRNC) is a leading professional services firm delivering customer-focused business solutions to Fortune 1000 companies. Braun Consulting combines cutting-edge business intelligence and CRM/eCRM technologies with business strategy to help clients build customer loyalty. By creating the necessary connection between technology and strategy, Braun builds effective business solutions that help clients drive business performance and cultivate long-term relationships with their most valuable customers. Founded in 1993, Chicago-based Braun Consulting has 12 offices throughout the U.S., including Boston, Dallas and Denver. Braun Consulting maintains strategic alliances with top developers of enterprise applications, including Clarify, BEA Systems, Microsoft, Oracle, Sun Microsystems, SAP, Business Objects, Hyperion, NetGenesis and others. Additional information about Braun Consulting is available at www.braunconsult.com