Braun Consulting Addresses Leading Marketers At the National Center for Database Marketing -- NCDM -- Winter 2002 Conference and Exhibition.

Business Editors

CHICAGO--(BUSINESS WIRE)--Dec. 3, 2002

Outlines strategic approaches and tactical considerations for building

a multi-channel marketing capability and infrastructure; Identifies

critical considerations in the "Own vs. Outsource" debate

Driving growth through marketing productivity and effectiveness continues to top the agendas of today's marketers, but achieving this goal has become increasingly difficult.

Marketers will learn how to more successfully navigate some of the key challenges facing them today, such as seamless coordination of marketing initiatives across multiple channels, shrinking budgets and an explosion of new technologies that enables new ways to understand and interact with customers, when executives from Braun Consulting, Inc. address attendees at this year's NCDM Winter Conference, to be held December 8 - 11, 2002, in Orlando, FL.

In a presentation entitled, "10 Steps to Creating a Multi-channel Marketing Capability and Architecture," Larry Goldman, Vice President, Braun Consulting will identify the key criteria for building a marketing capability that spans multiple customer channels. Goldman, who has directed successful multi-channel initiatives for numerous companies across various industries, will discuss what a multi-channel marketing capability means for an organization, including the risks and issues associated with moving down the multi-channel path, and how to prioritize investments. Industry examples will be used to support his discussion.

"Developing and managing multiple channels has proven to be far more complex than marketers anticipated. But it doesn't have to be," said Goldman. "To enable seamless, consistent interplay among and across customer channels, and implement new marketing capabilities in different channels, an organization must be able to understand the dynamics of customer interactions across all of its channels and apply this knowledge accordingly. Where companies are falling short is in their ability to understand a customer's true contribution to the bottom line, and then using that understanding to make marketing investments in the channels that can positively influence customer actions."

In addition, Braun Consulting executives Duane Lyons, Christian Neckermann and Kevin Costello will take on the debate around owning versus outsourcing in a presentation entitled, "Hybrid Marketing Systems: New Alternatives to Owning vs. Outsourcing Your Direct Marketing Infrastructure." Specifically, Braun executives will examine the combined benefits of owning and outsourcing components of a direct marketing infrastructure and the challenges associated with implementing this hybrid approach.

The National Center for Database Marketing (NCDM) Winter 2002 Conference and Exhibition is the preeminent conference for all database marketers. NCDM covers all facets of database marketing from systems and technology to modeling and analysis and from customer relationship management to marketing and management strategies. The conference is co-sponsored by the Direct Marketing Association (DMA) and Direct Magazine. To learn more about Braun Consulting's participation at the upcoming NCDM Winter Conference please visit www.braunconsult.com or contact Melissa Murphy at [e-mail].

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995

Statements in this press release that are not strictly historical are "forward-looking" statements that involve risks or uncertainties, many of which are not under the control of Braun Consulting, Inc. (the "Company"). The risks and uncertainties could cause actual results to differ materially from those described in the forward-looking statement. Such risks and uncertainties include, but are not limited to, the nature of the market and demand for our service offerings, competition, overall general business and economic conditions, the nature of our clients and project engagements, attracting and retaining highly skilled employees, the ability of our clients to pay for our services, timely payment by clients for services rendered, and our ability to effectively manage growth and client relationships, as well as other risks identified in the Company's Annual Report on Form 10-K for the year ended December 31, 2001, and other filings with the Securities and Exchange Commission. The Company is under no duty to update any of the forward-looking statements after the date of this report or to conform these statements to actual results or changes in its expectations.

About Braun Consulting

Braun Consulting, Inc. (Nasdaq: BRNC) is a professional services firm delivering customer-focused business solutions. Braun Consulting combines leading-edge CRM/eCRM technologies with business strategy to help clients build customer loyalty. By creating the necessary connection between technology and strategy, Braun builds business solutions that help clients drive business performance and cultivate long-term relationships with their most valuable customers. Founded in 1993, Chicago-based Braun Consulting has 7 offices throughout the U.S. Additional information about Braun Consulting is available at www.braunconsult.com