Braun Consulting, Inc. Appears On Alexander Haig's World Business Review TV Series; Discusses the Dynamics of Electronic Customer Relationship Management or ``eCRM''.

Business Editors

BOCA RATON, Fla.--(BUSINESS WIRE)--Oct. 20, 2000

Multimedia Productions (USA) is proud to announce the appearance of David Reinke, vice president, Braun Consulting, Inc. on World Business Review. The weekly television series focuses on business and technology, and is hosted by General Alexander Haig, former Secretary of State for President Reagan and former COO and president of United Technologies Corporation.

Braun Consulting was selected to appear for its leading role in building customer-centric enterprises. "Companies today need to have highly effective business relationship management strategies and technology," said the show's senior coordinating producer, Barry Reuben, adding, "Braun Consulting helps companies evaluate and implement the strategy and technology necessary for developing knowledge of their customers as an asset."

A World Business Review field report, shot on-location in Indianapolis, Ind. at Heritage Environmental Services, LLC, the largest privately held environmental services company in the United States, provides an example of how Braun Consulting is collaborating with Heritage to build a customer-centric eCommerce web site for Heritage's business-to-business customers. Braun Consulting has worked with Heritage to analyze the market, survey customers and create the business strategy and interactive system that provides one-stop waste management solutions for customers worldwide.

David Reinke, vice president of Braun Consulting, appears on General Alexander Haig's World Business Review to discuss how best to use customer and marketplace knowledge as an asset in creating a better business plan and superior customer relationship systems. Joining in the discussion is Daniel T. Miklovic, vice president, Collaborative Commerce, Gartner.

"Today, there's retailers, wholesalers, distributors, the manufacturer. All these people in the supply chain have different pieces of information about the customer and the ultimate end customer as well. Yet, they all need to share this information to best serve that customer. So `Business Intelligence,' if you will, is this sharing of the customer information across the entire supply chain there," said Miklovic.

Braun Consulting offers its clients a framework for a Business Intelligence technology infrastructure that helps companies be customer-centric.

"Braun's Corporate Information Factory is a technology infrastructure that collects information from various means, whether it's from your internal systems, the Internet, from third-party sources, etc., bringing that all together in a way that allows you to analyze and understand it, and then taking the knowledge gained and turning it into action. That's the key here. It's one thing just to capture the data. It's another one to turn that data into knowledge and the knowledge into action. What we're talking about here is action that can help build relationships with customers, and build loyalty with those customers. Our Corporate Information Factory is the heart of that process," said Reinke.

Braun Consulting, Inc. is a leading Internet professional services firm delivering customer-driven business solutions to Fortune 1000 companies. Braun Consulting combines cutting-edge Business Intelligence and CRM/eCRM technologies with business strategy to help clients build customer loyalty in the Internet economy. By creating the necessary connection between technology and strategy, Braun builds effective business solutions that help clients drive business performance and cultivate long-term relationships with their most valuable customers. Founded in 1993, Chicago-based Braun Consulting has 11 offices throughout the U.S., including Boston, Dallas and Denver. Braun Consulting maintains strategic alliances with top developers of enterprise applications, including Clarify, BEA Systems, Microsoft, Oracle, Sun Microsystems, SAP, Business Objects, Hyperion, NetGenesis and others. Additional information about Braun Consulting is available at www.braunconsult.com.

Taped in Washington, D.C., World Business Review currently airs on PBS The Business & Technology Network, and in quality business slots in numerous Public Television markets, including New York, Chicago, San Francisco and Miami. The weekly series can also be viewed on TWA, United Airlines, via webcast on BTNNTV.com (Business & Technology News Network), or through video on demand via yahoo!broadcast (broadcast.yahoo.com) or www.AENTV.com.

World Business Review has been developed into curriculum for college and university-level courses, and is being used in a variety of business and technology courses within the School of Business libraries at Carnegie Mellon University, Dartmouth College, Duke University, DePaul University, Georgetown University, University of Florida, University of Notre Dame, and City University of Hong Kong, among other distinguished institutions of higher education.

Individual videotapes or continuing education systems (via Indiana State University) are available by calling 800/WBR-1032 or by visiting www.wbrtv.com, which showcases featured topics and specific companies' technologies.