Braun's Fashions Reports a 16% Increase in August Same-Store Sales: Same Store Sales Increase 15% in the Second Quarter.

MINNEAPOLIS--(BUSINESS WIRE)--Sept. 2, 1999--

Braun's Fashions Corporation (Nasdaq: BFCI) today reported a 16% increase in August same-store sales for its four-week period ended August 28, 1999.

Total sales for the four-week period ended August 28, 1999 rose 27% to $9.1 million from $7.1 million last year.

For the second quarter ended August 28, 1999, same-store sales rose 15%. Total sales for the second quarter increased 27% to $29.2 million from $22.9 million last year. For the six months ended August 28, 1999, same-store sales rose 12%. Total sales for the six months year-to-date increased 22% to $58.4 million from $47.9 million last year. As of August 28,1999, the Company operated 210 stores, compared with 187 stores at August 29, 1998.

During the first six months of its fiscal year, the Company opened 18 new stores under the name Christopher & Banks. The Company plans to open an additional 15 new Christopher and Banks stores in the remainder of its fiscal year.

As previously announced, William J. Prange, the Company's President and Chief Executive Officer, was named to the additional post of Chairman effective September 1, 1999.

Mr. Prange commented, "We are extremely pleased with our 16% increase in August same-store sales and our 15% same-store sales increase for the quarter. Our sales remained consistently strong throughout the quarter and significantly exceeded our internal plan. We are particularly encouraged that our higher August sales growth was driven by strong sales across all merchandise categories."

Mr. Prange concluded, "Sales trends indicate early customer acceptance of our Fall fashions and we are optimistic regarding our prospects for the third quarter."

Braun's Fashions Corporation is a Minneapolis-based specialty retailer of women's clothing and accessories providing exclusive fashions under the Christopher and Banks label. Presently, the company has 210 stores operating in 24 states, located primarily in the northern half of the United States.

This release contains forward-looking statements regarding future performance of the company. The achievement of such results is subject to certain risks and uncertainties, including changes in economic, market and weather conditions, the effect of consumer tastes and spending habits, the realization of expected economies gained through the use of private label and direct import merchandise, management of growth and other factors outside the company's control, including factors discussed from time to time in the company's filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management's analysis only as of the date hereof. The company undertakes no obligation to update these forward-looking statements to reflect events or circumstances that may arise after the date hereof.

For more information on Braun's Fashions Corporation, visit our website at www.braunsfashions.com or www.christopherandbanks.com.