Braun's Fashions Reports a 15% Increase in November Same-Store Sales: Same-Store Sales Increase 16% In the Third Quarter.

MINNEAPOLIS--(BUSINESS WIRE)--Dec. 2, 1999--

Braun's Fashions Corporation (Nasdaq: BFCI) today reported a 15% increase in November same-store sales for its four-week period ended November 27, 1999.

Total sales for the four-week period ended November 27, 1999 rose 31% to $14.4 million from $11.0 million last year.

For the third quarter ended November 27, 1999, same-store sales rose 16%. Total sales for the third quarter increased 29% to $39.8 million from $30.8 million last year. For the nine months ended November 27, 1999, same-store sales rose 14%. Total sales for the nine months year-to-date increased 25% to $98.2 million from $78.8 million last year. As of November 27, 1999, the Company operated 223 stores compared with 197 at November 28, 1999.

Bill Prange, Chairman and Chief Executive Officer of Braun's commented, "Sweater sales were very strong during the month and contributed significantly to our 15% increase in November same-store sales. We did not anniversary a major promotional event held during the first week of November last year and as a result, merchandise margins improved considerably."

Mr. Prange concluded, "We are very encouraged by the sales momentum that we have built as sales strengthened during the month. Accordingly, we are not planning to anniversary a major promotional event held during the first week of December last year. We remain optimistic regarding our prospects for the remainder of the holiday selling season as we continue to develop brand equity in our Christopher and Banks label."

Braun's Fashions Corporation is a Minneapolis-based specialty retailer of women's clothing and accessories providing exclusive fashions under the Christopher and Banks label. Presently, the company has 223 stores operating in 26 states, located primarily in the northern half of the United States.

This release contains forward-looking statements regarding future performance of the company. The achievement of such results is subject to certain risks and uncertainties, including changes in economic, market and weather conditions, the effect of consumer tastes and spending habits, the realization of expected economies gained through the use of private label and direct import merchandise, management of growth and other factors outside the company's control, including factors discussed from time to time in the company's filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management's analysis only as of the date hereof. The company undertakes no obligation to update these forward- looking statements to reflect events or circumstances that may arise after the date hereof.

For more information on Braun's Fashions Corporation, visit our website at www.braunsfashions.com orwww.christopherandbanks.com