Braun's Fashions Reports a 14% Increase in July Same-store Sales; Total Sales For The Five-Week Period Rose 26%.

MINNEAPOLIS--(BUSINESS WIRE)--August 5, 1999--

Braun's Fashions Corporation (Nasdaq: BFCI) today reported a 14% increase in July same-store sales for its five-week period ended July 31, 1999. Total sales for the five-week period ended July 31, 1999 rose 26% to $10.9 million from $8.6 million last year.

For the five months ended July 31, 1999, same-store sales rose 12%. Total sales for the five months year-to-date increased 21% to $49.4 from $40.8 million last year. As of July 31, 1999, the Company operated 210 stores compared with 184 stores at August 1, 1998. During the first five months of its fiscal year, the Company opened 18 new stores under the name Christopher & Banks.

Bill Prange, President and Chief Executive Officer of Braun's Fashions Corporation commented, "We are extremely pleased with our 14% increase in July same-store sales, which significantly exceeded our internal plan. Consumer reaction to our merchandise assortments remained strong during the month and contributed to improving merchandise margins as compared to last year's five-week period."

Mr. Prange concluded, "We continue to execute our strategy of opening new stores under the Christopher and Banks name and are encouraged by our continued sales momentum. We remain optimistic about our prospects for the Fall selling season."

Braun's Fashions Corporation is a Minneapolis-based specialty retailer of women's clothing and accessories that focuses on providing quality exclusive casual women's fashions under the Christopher and Banks label. Presently, the company has 210 stores operating in 24 states, located primarily in the northern half of the United States.

This release contains forward-looking statements regarding future performance of the company. The achievement of such results is subject to certain risks and uncertainties, including changes in economic, market and weather conditions, the effect of consumer tastes and spending habits, the realization of expected economies gained through the use of private label and direct import merchandise, management of growth and other factors outside the company's control, including factors discussed from time to time in the company's filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management's analysis only as of the date hereof. The company undertakes no obligation to update these forward-looking statements to reflect events or circumstances that may arise after the date hereof. -0-

For more information on Braun's Fashions Corporation, visit our website at www.braunsfashions.com or www.christopherandbanks.com