Braun's Fashions Reports a 12% Increase in December Same-Store Sales; Total Sales Increase 29%.

Business Editors

MINNEAPOLIS--(BUSINESS WIRE)--December 29, 1999

Braun's Fashions Corporation (Nasdaq: BFCI) today reported a 12% increase in December same-store sales for its four-week period ended December 25, 1999. Total sales for the four-week period ended December 25, 1999 rose 29% to $21.9 million from $16.9 million last year.

For the ten months ended December 25, 1999, same store sales rose 13%. Total sales for the ten months year-to-date increased 25% to $120.1 million from $95.7 million last year. As of December 25, 1999, the Company operated 223 stores compared with 199 stores at December 26, 1998.

Bill Prange, Chairman and Chief Executive Officer of Braun's commented, "We are very pleased with our 12% increase in December same-store sales which exceeded our expectations. Although all merchandise categories performed well, our sweater business was especially strong throughout the month. Also, new Christopher & Banks stores that were opened this year continued to perform very well. In December, new stores achieved sales, on average, significantly above plan and greater than the average sales at our mature stores."

Mr. Prange concluded, "Merchandise margins improved significantly, due in part to the elimination of a major promotional event held during the first week of December last year. Our post-Christmas sales, which are in our fiscal month of January, have been very strong and we remain optimistic about our overall sales momentum."

Braun's Fashions Corporation is a Minneapolis-based specialty retailer of women's clothing and accessories providing exclusive fashions under the Christopher and Banks label. Presently, the Company has 223 stores operating in 26 states, located primarily in the northern regions throughout the United States.

This release contains forward-looking statements regarding future performance of the Company. The achievement of such results is subject to certain risks and uncertainties, including changes in economic, market and weather conditions, the effect of consumer tastes and spending habits, the realization of expected economies gained through the use of private label and direct import merchandise, management of growth and other factors outside the Company's control, including factors discussed from time to time in the Company's filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management's analysis only as of the date hereof. The Company undertakes no obligation to update these forward- looking statements to reflect events or circumstances that may arise after the date hereof.

For more information on Braun's Fashions Corporation, visit our website at www.braunsfashions.com or www.christopherandbanks.com