Braun's Fashions Names President of New Large Size Division; Tammy Leomazzi Boyd To Lead Expanded Concept.Business Editors MINNEAPOLIS--(BUSINESS WIRE)--January 27, 2000 Braun's Fashions Corporation, (Nasdaq: BFCI BFCI Butterfly Conservation Initiative ), today announced the appointment of Tammy Leomazzi Boyd Boyd may refer to any of the following: People See Boyd (surname) The name Boyd has Irish roots that originally meant "blondheaded". Fictional characters
Braun's will launch the new division, catering to the women's large size market, this Fall. An extension of the Company's &uot;Christopher &Banks&uot; brand, the new concept will operate in the same geographic markets served by the Company's existing Christopher &Banks stores. The first stores are expected to open in September and up to 20 locations are expected to open before the end of calendar 2000. These stores are in addition to the 35 Christopher &Banks stores that the Company plans to open in the upcoming fiscal year. The merchandise offerings will feature a mix of casual sportswear designed to comfortably fit and cater to the needs of the larger-sized woman. The new division, carrying sizes 14w to 24w, will enable the Company to offer its distinctive &uot;Christopher &Banks&uot; styling, quality and affordable fashion to a customer base not served by its current stores. Ms. Boyd, age 41, will report to Bill Prange, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Braun's. Ms. Boyd was previously Divisional Merchandise Manager, Special Size Sportswear &Outerwear with Sears Roebuck &Company in Chicago, Illinois Illinois, river, United States Illinois, river, 273 mi (439 km) long, formed by the confluence of the Des Plaines and Kankakee rivers, NE Ill., and flowing SW to the Mississippi at Grafton, Ill. It is an important commercial and recreational waterway. . In this position, Tammy was responsible for all merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. activities and played a pivotal role in developing and executing the division's private brand strategy for both petite and large sizes. Ms. Boyd's previous experience includes buying and merchandising responsibilities in the Large Size Sportswear areas at Carson Pirie Scott Carson Pirie Scott & Co., known informally as Carson's, is a chain of traditional department stores that have been in business for over 150 years. Their product price points are targeted to the moderate-to-upscale shopper. and PA Bergner &Company. Bill Prange, Chairman and CEO of Braun's commented, &uot;We are very excited to announce the launch of this new retail concept. The large size concept is a natural extension of our current business strategy into an area often overlooked by other retailers. Approximately 4 out of 10 American women wear a size 14 or above. We believe this to be an underserved market and this concept will allow us to offer these customers the same distinctive quality, fit and fashion equation we bring to our current Christopher &Banks customers. Our long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. goal is to become one of the leading specialty retailers serving this market segment.&uot; Mr. Prange continued, &uot;We are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to have Tammy join our senior management team. Her leadership and extensive experience in the large size market are invaluable as we develop this concept. Attracting a leader of Tammy's caliber for the division was crucial in our decision to move forward.&uot; Tammy Boyd concluded, &uot;Braun's has developed a highly successful retail strategy and the Christopher &Banks brand name is widely-recognized in its core markets. I look forward to helping to expand the brand by introducing it to a new customer base. It's an exciting time to join the team, and I'm pleased to have the opportunity to contribute to the Company's overall long-term growth.&uot; Braun's Fashions Corporation is a Minneapolis-based specialty retailer of women's clothing and accessories providing exclusive fashions under the Christopher &Banks label. Presently, the company has 223 stores operating in 26 states, located primarily in the northern half of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. regarding future performance of the company. The achievement of such results is subject to certain risks and uncertainties, including changes in economic, market and weather conditions, the effect of consumer tastes and spending habits, the realization of expected economies gained through the use of private label and direct import merchandise, management of growth and other factors outside the company's control, including factors discussed from time to time in the company's filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management's analysis only as of the date hereof here·of adv. Of this. hereof Adverb Formal or law of or concerning this Adv. 1. hereof - of or concerning this; "the twigs hereof are physic" . The company undertakes no obligation to update these forward- looking statements to reflect events or circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or that may arise after the date hereof. For more information on Braun's Fashions Corporation, visit our website at www.braunsfashions.com or www.christopherandbanks.com |
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