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Bratz Inspires a Passion for Family, Music and Fashion this Holiday Season.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- The Bratz[TM] are ready to take the holiday season by storm with a full range of products that are sure to spark girls' imaginations and their passion for creativity and individuality. The new Bratz World[TM] line allows girls to create a home for their favorite dolls and their families with the first ever Bratz[TM] mom and sister dolls! Bratz[TM] Designed By dolls show girls what each character's runway style would look like if she had the chance to design her own outfit. Bratz[TM] Girlz Really Rock! is a sensational line that inspires girls to express their passion for fashion while exploring their love of music. This holiday, the coolest dolls and accessories are Bratz[TM]!

"I am delighted to see that our Bratz line this season brings passion for family, music and creativity into the hands of girls all over the world," said Isaac Larian Isaac Larian (born March 28 1954, Kashan, Iran) is the Chief Executive Officer of MGA Entertainment, the biggest privately owned toy company in the world. He was born in Iran to Persian Jewish parents. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of MGA Entertainment MGA Entertainment is a manufacturer of children's toys and entertainment products founded in 1997. Its products include the Bratz fashion doll line. External links
  • MGA Entertainment website
. "Our innovative team has made this line memorable - the fans will be thrilled."

Bratz World[TM] - From the Mom to the Mansion

When Bratz[TM] do downtime, they do it in style! The Bratz World[TM] line lets girls create a home for all their dolls and accessories.

* Bratz World[TM] House Playset - Bratz[TM] fans will love this playset where they can explore the Bratz[TM] in their everyday setting at home! The set comes with over 50 accessories to use in the four different rooms of this beautiful house. (SRP SRP - A data link layer protocol. : 39.99)

* Yasmin's House and Cloe's House - Each girl has a unique set of furniture for her bedroom that matches her individual style. Yasmin's room has a traditional feel while Cloe's furniture is crisp and modern. (SRP: 24.99 ea.)

* Familiez Yasmin[TM] & Her Mom and Cloe[TM] & Her Sister - The Familiez dolls help make the Bratz[TM] feel right at home as Yasmin[TM] hangs out with her mom and Cloe[TM] spends time with her cool older sister! (SRP: 19.99 ea.)

Bratz[TM] Designed By - The Bratz[TM] Strut Incredible Runway Outfits

Every Bratz[TM] needs her moment in the spotlight and gets her chance to shine!

* Bratz[TM] Designed By Dolls - Cloe[TM], Yasmin[TM], Jade[TM] and Sasha[TM] work their runway ready designs with their own special flair. Each doll comes with an extra outfit and her own personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 special perfume. (SRP: 19.99 ea.)

* Bratz[TM] Designed By Jetset Playset - As the Bratz[TM] fly from city to city, check out their cool private jet! This playset comes with a stylish Katia doll, folds out to reveal a fashion runway, closet and chic jet cabin, and even closes up into an easy to carry travel case! (SRP: 29.99)

Bratz[TM] Girlz Really Rock! - The Bratz[TM] are Rockin Like Royalty Adv. 1. like royalty - in a royal manner; "they were royally treated"
like kings, royally
 

What better way for the Bratz[TM] to express themselves than through music and fashion!

* Bratz[TM] Girlz Really Rock! Dolls - Each character is working her own musical style with two awesome rock star outfits. Help your Bratz[TM] own the stage with her personalized guitar. (SRP: 19.99 ea.)

* Bratz[TM] Girlz Really Rock Guitar - Girls can use this life-size guitar to rock out to their favorite music. Push the frets, strum the strings or play the whammy wham·my  
n. pl. wham·mies Slang
1. A supernatural spell for subduing an adversary; a hex: put the whammy on someone.

2.
 bar for cool new tunes! (SRP: 24.99)

* Bratz[TM] Girlz Really Rock Music Video Star Maker - When you're done perfecting your music, use the Music Video Star Maker to watch your performance on TV! You can connect the camera to the screen and create an awesome video. (SRP: 49.99)

About MGA Entertainment, Inc.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
. The MGA (1) (Monochrome Graphics Adapter) A display adapter that employs Hercules Graphics, combining graphics and text on a monochrome monitor.

(2) (Matrox Graphics Accelerator) A trade name used by Matrox Graphics Inc.
 family includes such brands as the award-winning Bratz[TM], Bratz Babyz[TM], Bratz Kidz Bratz Kidz are the child equivalent to the popular Bratz doll line. The dolls are 6 inches tall and are proportioned to be shorter than the normal Bratz. Produced characters
Bratz Kidz based on the original Bratz dolls:
  • Cloe (Angel)
  • Yasmin
[TM], Lil' Bratz[TM], Rescue Pets[TM] and the popular Little Tikes[R] brand. MGA has also acquired worldwide licensing rights for Zapf Creation[R]. For more information please visit: www.mgae.com www.bratz.com www.littletikes.com
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Publication:Business Wire
Date:Oct 2, 2008
Words:688
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