Branson's publicity stunt in Sydney riles Australians ahead of Ashes.Byline: ANI Sydney, July 10 (ANI): A publicity stunt A publicity stunt is a planned event designed to attract the public's attention to the promoters or their causes. Publicity stunts can be professionally organised or set up by amateurs. Amateur stunts can be trivial or deathly serious. that saw a 100-foot image of Virgin Group boss Sir Richard Branson's face beamed on to Sydney Harbour Bridge The Sydney Harbour Bridge is the main crossing of Sydney Harbour carrying rail, vehicular, and pedestrian traffic between the Sydney central business district (CBD) and the North Shore. has riled rile tr.v. riled, ril·ing, riles 1. To stir to anger. See Synonyms at annoy. 2. To stir up (liquid); roil. [Variant of roil.] Adj. 1. Australians. According to The Telegraph, the huge image, featuring Branson's face painted with the cross of St George, carried the slogan 'Good luck Ricky - you'll need it. Branson staged the stunt Thursday in a bid to wind up Australian cricket fans as the first Ashes Test began. However, not every Australian saw the funny side with message boards full of complaints about the entrepreneur.ne fan wrote "I think Richard Branson should be arrested for this" and another suggested an Australian advert should be beamed onto Tower Bridge in response. Branson even issued a half-hearted apology on his Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. page, writing "I'm sorry if I've ruffled ruf·fle 1 n. 1. A strip of frilled or closely pleated fabric used for trimming or decoration. 2. A ruff on a bird. 3. a. A ruckus or fray. b. Annoyance; vexation. 4. a few Aussie feathers with my message... maybe the truth hurt! C'mon England." The stunt was staged as part of a promotion for Virgin Media's Fifty50 campaign, which will see the company donate 1,000 pounds to charity for every England batsman who scores a half-century during the series as part of the national roll-out of the broadband provider's 50Mb broadband service. With the series only in its second day, the charity pot is already up to 3,000 pounds. (ANI) Copyright 2009 Asian News International The Asian News International (ANI) agency provides multimedia news to China and 50 bureaus in India. It covers virtually all of South Asia since its foundation and presently claims, on its official website, to be the leading South Asia-wide news agency. (ANI) - All Rights Reserved. Provided by Syndigate.info an Albawaba.com company |
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