Brann Worldwide Awarded $60 Million Rent-A-Center Advertising Account.Business Editors BETHESDA, Md.--(BUSINESS WIRE)--Dec. 27, 1999 Snyder Communications, Inc., (NYSE NYSE See: New York Stock Exchange :SNC SNC St Norbert College (De Pere, Wisconsin) SNC Sistema Nervioso Central SNC Société en Nom Collectif (French: Partnership) SNC Système Nerveux Central (French: central nervous system) ) today announced that Brann Worldwide, the direct marketing Agency Brand of Snyder Communications, Inc. will manage a $60 million advertising and marketing campaign for Rent-A-Center, the nation's largest rent-to-own store operator. Brann Worldwide will provide Rent-A-Center with full-service marketing and advertising management services including proprietary trade area advertising planning, production and media execution. Additionally, the marketing services company offers innovative tools for marketing insight via database management to improve decision support and customer traffic. Snyder Communications, Inc. is one of the leading providers of integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or , interactive services and advertising in the world. Snyder's Brann Worldwide offers comprehensive direct marketing, database modeling, customer relationship management and integrated sales support. Snyder's Circle.com (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CIRC) provides an entire range of interactive capabilities extending from front-end Internet Website development through to the back-end e-commerce systems. Snyder's Arnold Communications provides advertising, creative, and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most services through its global network. Snyder's Bounty SCA (Single Connector Attachment) An 80-pin plug and socket used to connect peripherals. With a SCSI drive, it rolls three cables (power, data channel and ID configuration) into one connector for fast installation and removal. Worldwide offers global consumer access and insight through its proprietary channels. Snyder communications has offices throughout the United States, the United Kingdom, France, Belgium, Spain, Switzerland, and Russia. Visit the Snyder Communications Website at www.snyder.com. |
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