Brann Worldwide Assigned Expanded Responsibilities for Food Service Giant Allied Domecq QSR.

Business Editors

BETHESDA, Md.--(BUSINESS WIRE)--Dec. 28, 1999

Snyder Communications, Inc., (NYSE:SNC) today announced that Brann Worldwide, an Agency Brand of Snyder Communications, Inc., will expand its relationship with Allied Domecq QSR by overseeing all print management responsibilities for the food service company. Allied Domecq QSR is comprised of Baskin-Robbins, Dunkin' Donuts and Togo's. Brann Worldwide's Dallas-based marketing services agency, BrannForbes, will lead the effort. BrannForbes is the newly created operating unit resulting from the integration of Brann Worldwide and The Forbes Group.

Brann Worldwide will provide Allied Domecq QSR with proprietary, ROI-based print management expertise with significant cost savings. Brann Worldwide's relationship with Allied Domecq QSR began in 1997 with Dunkin' Donuts, and expanded in 1998 with Baskin-Robins. Most recently, Brann Worldwide was awarded Togo's local store marketing and database business.

Brann Worldwide provides Allied Domecq QSR with traditional trade area advertising planning, production and media support as well as innovative marketing tools to assess marketing ROI through improved insight, better decision support and increased customer traffic. The Allied Domecq QSR account consists of over 5,500 Baskin-Robbins, Dunkin' Donuts and Togo's stores in 329 Allied Domecq QSR markets.

BrannWorldwide is comprised of BrannForbes, BrannBlau, Brann Direct Services, BrannEllert, BrannKI, BrannLimited, BrannNRS, and BrannRMG. BrannWorldwide, with North American headquarters in Deerfield, Illinois, employs more than 4,000 people. Snyder Communications, Inc., earlier in 1999, acquired the Forbes Group and its parent company, Broadwell Marketing Group.

Snyder Communications, Inc. is one of the leading providers of integrated marketing communications, interactive services and advertising in the world. Snyder's Brann Worldwide offers comprehensive direct marketing, database modeling, customer relationship management and integrated sales support. Snyder's Arnold Communications provides advertising, creative, and public relations services through its global network. Snyder's Circle.com (NASDAQ:CIRC) provides an entire range of interactive capabilities extending from front-end Internet Website development through to the back-end e-commerce systems. Snyder's Bounty SCA Worldwide offers global consumer access and insight through its proprietary channels. Snyder communications has offices throughout the United States, the United Kingdom, France, Belgium, Spain, Switzerland, and Russia. Visit the Snyder Communications Website at www.snyder.com.