Brann Named Direct Marketing Agency of Record for Saab Cars USA.Business Editors BALTIMORE--(BUSINESS WIRE)--Oct. 21, 2002 Brann Worldwide's Baltimore office has been named the direct marketing agency of record for Saab Cars USA, the importer and distributor of Saab 9-3 and 9-5 automobiles and a subsidiary of Saab Automobile SAAB Automobile AB is automobile manufacturing company in Sweden, and is currently a wholly-owned subsidiary of the General Motors Corporation. SAAB is the exclusive automobile Royal Warrant Holder appointed by H.M. the King of Sweden. AB and General Motors. Brann's work for Saab will appear in the first quarter of 2003 in the form of direct mail and e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. launching Saab's all-new 9-3 Arc and Vector Sport Sedans. Brann will also handle media, data services, and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. for Saab. "Brann's direct marketing approach gives us a way to more closely interact with potential Saab customers," said Al Fontova, manager of direct marketing for Saab Cars USA. "Brann brings to Saab a track record of creating strategies and direct marketing programs that drive sales and brand growth. Brann's expertise will be instrumental in helping Saab meet the goal of annual double-digit sales volume growth in the coming years." "We are very pleased to be working with Saab on an innovative direct marketing program," said Paul Walczyk, executive vice president and general manager of Brann Baltimore. "The direct marketing work created by Brann will be a key component in the successful introduction of several new vehicle models, and the expansion of Saab's presence in the U.S.--already Saab's largest market." Saab chose Brann from among seven competing national advertising agencies submitting bids for the direct marketing component of the account. About Saab Cars USA Saab Cars USA, Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Saab Automobile AB, is the importer and distributor of Saab 9-3 and 9-5 automobiles and is headquartered in Norcross, GA, near Atlanta. Saab Automobile AB, owned by General Motors, is active in more than 50 countries worldwide. About Brann Brann Worldwide is part of Arnold Worldwide Arnold Worldwide is an American advertising agency, owned by the French advertising and communications holding company Havas. It is part of Arnold Worldwide Partners, a network of agencies located in 6 countries around the world. Partners, a division of Havas Advertising (Nasdaq: HADV, Euronext Paris Euronext Paris is France's securities market, formerly known as the Paris Bourse, which merged with the Amsterdam and Brussels exchanges in September 2000 to form Euronext NV, which is the second largest exchange in Europe behind the London Stock Exchange. : HAV HAV hepatitis A virus. HAV abbr. hepatitis A virus HAV Hepatitis A virus, see there .PA), the world's fifth largest communications group. Headquartered in Wilton, Conn., Brann is a top 10 direct marketing firm with 15 operations located throughout North America and Europe. Brann provides fully integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or services in each of its offices. Brann works with over 200 blue-chip clients in 20 major business categories, including such global and national marketers as Citigroup, Pizza Hut, Rent-a-Center, VISA, Tesco, British Gas, Automobile Association, Fleet, Sears, Royal Mail, CIBC CIBC Canadian Imperial Bank of Commerce CIBC Centres Interinstitutionnels de Bilan de Compétences CIBC Commonwealth Institute of Biological Control (Trinidad) CIBC Commercial International Brokerage Company , Microsoft, E*TRADE and Barclays Bank. The Baltimore office of Brann Worldwide is a full-service advertising, direct marketing, and multimedia agency servicing a client base that includes Bank One, The Bermuda Department of Tourism, Marriott Senior Living, Genealogy.com, Outback Steakhouse Inc., and the United Way of Central Maryland. Brann's Baltimore office is one of the Mid-Atlantic region's largest communications firms in total billings and number of employees. To learn more about Brann visit www.brann.com. |
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