Brandwise SSI and Socket Communications Partner to Enhance Sales Force Mobility; Comprehensive Solution Automates Back Office, Field Sales and Tracking Processes.

LAKEWOOD, Colo. & NEWARK, Calif. -- Brandwise SSI, a leading provider of Sales Force Automation, Customer Relationship Management (CRM) and business analysis tools for manufacturers and sales agencies in fragmented wholesale industries (including gift, home furnishings, lighting, craft and specialty toy), and Socket Communications, Inc. (Nasdaq:SCKT), the Mobile Connection(TM) Company, today announced a partnership to deliver integrated sales automation solutions. The combination of Socket's barcode scanning technology and Brandwise SSI's Showroom Elite solution enables both showroom and field sales representatives to improve the speed and accuracy of order processing.

"Our clients boast an increase in revenue of 20 to 30 percent using the combined solution, due to the speed at which the orders are processed and overall efficiencies gained through automation," said Barry Zane, executive vice president of sales and marketing at Brandwise SSI. "Using Socket's laser barcode scanning technology along with our applications on a Pocket PC or laptop, sales representatives are able to capture orders accurately and immediately both in the showroom and in the field."

Customers using the combined solution also benefit from real-time access to order history, inventory data, product availability and shipping status. The integrated system ties together back office operations without the need to use multiple, complex systems. Sales representatives have access to business critical information and can capture accurate data while in the field. Brandwise SSI's applications streamline and deliver data from existing applications to handheld devices used by sales representatives. Integrating the CF Scan Card from Socket provides efficient alternatives to manual data entry via keyboard. Socket's barcode scanners have been shown to be up to 50 times faster than the manual method and to dramatically improve data accuracy.

"We produce and distribute over 9,000 products and our sales reps needed an automated solution for accessing and collecting accurate data on demand," said Marc Salkin, director of information systems at Roman, Inc. "We selected the Socket barcode scanner and Showroom Elite from Brandwise SSI to allow orders, product information, inventory, customer information and other business-critical data to flow immediately and securely between our showroom, sales reps and corporate office. These valuable tools help to streamline our sales processes and enable excellent customer service."

The Socket barcode scanners are easy to use, requiring no additional training and they integrate seamlessly with the Brandwise SSI applications.

About Brandwise SSI

Brandwise SSI is a leading provider of Smart Automation Technology for the wholesale gift, furniture and accessory markets. The company focus is to maximize performance of the sales process using state-of-the-art scanning and computing technology. It specializes in point of sale automated solutions. For more information about Brandwise SSI, please visit www.showroomsolutions.com.

About Socket

Socket Communications, Inc., the Mobile Connection(TM) Company, provides a broad range of connectivity and data collection products for mobile devices using Microsoft's Windows Mobile, CE, XP, and Palm, RIM, and Symbian-based operating systems. These mobile devices include PDAs, Smartphones, Tablet PCs and notebooks that support standard expansion mechanisms. Socket's Mobility Friendly(TM) products are feature-rich while promoting ease of use and lead the market with the smallest footprint and the most Battery Friendly(R) power consumption in their class. Socket's Development Services team provides hardware developers with solutions using mobilityIC(TM) interface chips, KwikBlue(TM) modules with embedded Bluetooth(R) Wireless Technology, as well as other technologies implemented in Socket's wide range of products. Socket is headquartered in Newark, California and can be reached at 510-744-2700 or www.socketcom.com.

Socket and Battery Friendly are registered trademarks of Socket Communications, Inc. The Mobile Connection Company, Mobility Friendly, mobilityIC and KwikBlue are trademarks of Socket Communications, Inc. The Bluetooth word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Socket Communications, Inc. is under license. Wi-Fi(R) is a registered trademark of the Wi-Fi Alliance. All other trademarks and trade names contained herein may be those of their respective owners. (C) 2005, Socket Communications, Inc. All rights reserved.