Brands2Life and Horn Group Announce the Constella Network for Global Communications.New Communications Agency Alliance Built on Trusted Relationships and Best Practices; Technology Companies Get Access to Both Best-in-Class Local Specialists and Reliable Global Management LONDON & SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Brands2Life and Horn Group today introduced the Constella Network - a global alliance of communications agencies across 20 countries. The network includes 15 independent firms across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Europe and Asia/Pacific. Unlike other agency networks, Constella is built upon specific guiding principles and global best practices designed to give clients a single agency network experience and superior local results. Via the two founding agencies, Constella Network partners have close working relationships and joint client experience not offered by other alliances. Brands2Life and Horn Group have been partners for three years. Together, the two agencies saw the need to provide technology companies with an alternative for global communications and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaign management. The Constella Network was built to preserve the agile and responsive trademarks of boutique agencies while still providing the infrastructure of a larger network when the need arises. Traditionally, independent agencies have been a popular choice for many organizations but have had difficulty scaling to provide clients a common standard of service and results on a multi-national basis. Constella Network partners are partially motivated by a financial incentive for stimulating business across the network. Over time, additional Constella Network partners will be added for further geographic coverage without losing the intimacy and selectivity of the network. Participating agencies are not exclusive to the Constella Network and are free to work with other partners. The Americas A Constella Network co-founder, Horn Group services clients across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. from its three offices in the national technology and media markets San Francisco, Boston and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . The Canadian market is represented by MAVERICK PR based in Toronto, Ontario. The Jeffrey Group serves clients throughout Latin America from offices in Miami, New York, Buenos Aires Buenos Aires (bwā`nəs ī`rēz, âr`ēz, Span. bwā`nōs ī`rās), city and federal district (1991 pop. , Mexico City Mexico City Spanish Ciudad de México City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi and SEuo Paulo. Europe Brands2Life covers the UK and is the European hub for the Constella Network. Other European partners include Lammers Van Toorenburg (Benelux), Point Virgule (character) virgule - Rare, and ambiguous: slash or comma. "Virgule" (or rather, Latin "virgula", meaning "little rod" or, vividly enough, "little penis") was the name of a punctuation character shaped like a small slash and used in the Latin writing system much like a (France), Fink fink Slang n. 1. A contemptible person. 2. An informer. 3. A hired strikebreaker. intr.v. finked, fink·ing, finks 1. To inform against another person. & Fuchs Public Relations, MaCS Marketing-Communications-Services, PR-Com (Germany), Canela (Spain), Now PR (Italy), and Westmark Information (Sweden). Asia/Pacific Initially, there are two Constella Network partners in Asia/Pacific representing six countries. Upstream Asia has a strong direct presence with offices in Australia, China, Japan, Malaysia, Singapore and Taiwan. EastWei PR, which Horn Group has worked with for more than five years, is the lead partner in China. "An advantage of a network made up of independent boutiques is instant access to real relationships, not just introductions," said Paul Mottram, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. at Upstream Asia. "In the few short weeks we have been associated with the Constella Network, we have uncovered a prospective client and identified a common interest in employee exchanges across participating agencies." Technology Companies Embrace Best Practices Technology companies are particularly receptive to the working best practices that bind the Constella Network partners. The most common complaints of clients with global PR programs revolve around Verb 1. revolve around - center upon; "Her entire attention centered on her children"; "Our day revolved around our work" center, center on, concentrate on, focus on, revolve about lack of communication, coordination and shared accountability across multiple agencies. Brands2Life and Horn Group worked with the Constella Network partners to define guiding principles for best practices including global product launches, results measurement and account management. Constella Network partners collaborate on a WIKI that acts as a unifying technology platform. "The value of the Constella Network is in its tight integration of PR processes and workflow," said Rick Faulk, Chief Marketing Officer at WebEx, a client of six Constella Network agencies. "It's harder than it seems to find a network of like-minded agencies with the same vision and approach to helping clients effectively develop, coordinate and execute global communications programs. The Constella Network was built on more than a handshake." "Constella is a great resource for a fast growing company like Kalido," said Bill Hewitt
About Brands2Life Giles Fraser and Sarah Scales founded Brands2Life in April 2000. Brands2Life helps technology-driven companies of all sizes to build and communicate their brands to sell more and gain leadership and profile with businesses and consumers alike. Clients include: 3i, Borland, Business Objects, Business Software Alliance, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation). Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. , Clearswift, Corizon, Informa Telecoms & Media, Kelkoo.co.uk, LEK Management Consultants, Logitech, Micro Focus, Netonomy, RS Components, Stepstone, SunGard Availability Services, T-Mobile, WebEx and Yahoo!. Visit www.brands2life.com for more information. About Horn Group, Inc. Horn Group is a strategic communications firm specializing in PR and digital marketing. The agency represents technology companies at every stage of growth to help them tell their stories to the people that matter in print, in person and on the web. Services include brand and message development, creative design, media strategy, public relations, and web development. The agency was recently awarded the Web Marketing Association's 2006 WebAward and the 2006 Bell Ringer Award for media relations. Horn Group was ranked best-mid sized agency in PRSourceCode 2005 survey of reporters and the firm continues to be noted as a Best Agency to Work For in the Holmes Report. The company was founded in 1991 and is based in San Francisco, New York and Boston. Visit www.horngroup.com. |
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