Brands Sign-on to Create Distinctive Sounds, in-Store Environments for Their Customers.

Leading retail and hospitality brands continue to choose PlayNetwork to drive customer traffic and brand loyalty

SEATTLE -- PlayNetwork Inc. announced today numerous landmark brands have demonstrated resounding confidence in the firm's delivery of dynamic branded solutions and client service. Companies to the likes of Timberland, Jockey and MaxRave (BCBG) have chosen to extend their partnerships with PlayNetwork to provide their respective customers with an enhanced on-premises brand experience.

As the leading global provider of creative and customized media services, PlayNetwork helps retail, hospitality, health and fitness, banking, and other branded business environments engage customers through branded music, messaging, video media, digital signage, in-store promotions, audio/video systems, and more. The company's recent client renewals include:

* The Timberland Company -- a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories, has recently extended participation of its global music program to stores in Hong Kong, Singapore, Malaysia and Taiwan.

* Rubio's Restaurants, Inc. -- bold, distinctive, Baja-inspired food is the hallmark of Rubio's Fresh Mexican Grill. Each restaurant design is reminiscent of the relaxed, warm and inviting atmosphere of Baja California, a coastal state of Mexico. Founded in 1983 in the Mission Bay community of San Diego by Ralph Rubio and his father, Ray Rubio, and headquartered in Carlsbad, California, Rubio's operates, licenses or franchises more than 160 restaurants in California, Arizona, Colorado, Utah and Nevada. More information can be found at rubios.com.

* Jockey International, Inc. -- on a mission to "satisfy the human need for comfort," Jockey is a popular brand of comfortable undergarments for men, women and children sold at department and specialty stores nationwide.

* dELiA*s -- providing 13-19 year old females with a fun and trendy shopping experience, this mall-based specialty retail chain sells junior apparel, in more than 80 locations across the country.

* lucy -- a Portland, Oregon-based lifestyle apparel company for women who value fit, style and performance. With its own lucy label and exclusive designs from other designers and brands, lucy stands apart and inspires confidence in those who wear the products and visit the stores.

"PlayNetwork has a keen sense of the ideal type of customer we're looking for," said Argu Secilmis, Director of Retail Marketing, Timberland. "They've created a highly inventive, catchy sound that entices shoppers to linger longer in our stores and enjoy the shopping experience by more intimately connecting them with our brand."

"Our clients rely on us not only to provide services that will help them connect with their consumers, but also to provide the type of customer service that enables them to focus on running their business operations," said Lon Troxel, PlayNetwork's Executive Chairman and CEO. "Having these companies continue their partnerships with PlayNetwork demonstrates our ability to create positive consumer environments that effectively convey our clients' brands, while maintaining the best customer service in the industry."

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, CompUSA, Diesel, Hot Topic, Houlihan's, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.