Brands Learn How Increasing Green Business Practices Can Increase Market Share During Good And Green-The Green Marketing Conference.HARTFORD, Conn. -- More than 66 percent of Americans believe "doing well by doing good is a savvy business strategy". Industry leaders will show brands how adopting green business practices can help grow revenue and increase market share during Good And Green-The Green Marketing Conference, November 29-30, 2007, Chicago Cultural Center The Chicago Cultural Center is a Chicago Landmark building that houses the city's official reception venue where the Mayor has welcomed Presidents and royalty, diplomats and community leaders. . Good And Green is designed to teach businesses the techniques, benefits and bottom line impact of connecting with today's ecologically concerned consumers through green marketing efforts. "It's clear that the movement to more earth-friendly living is no longer a movement...it's mainstream, it's mass and it's got momentum. It is a world-wide social movement, with far-reaching implications for everyone who sells anything to consumers," says conference speaker, Deborah Jones Barrow barrow, in archaeology barrow, in archaeology, a burial mound. Earth and stone or timber are the usual construction materials; in parts of SE Asia stone and brick have entirely replaced earth. A barrow built primarily of stone is often called a cairn. , founder of The Daily Green.com. "We are proud to be a title sponsor of Good And Green because it promises to offer an in-depth two-day deep-dive for any company trying to chart a course navigating these new waters, which hold such opportunity and promise." NativeEnergy, a privately held Native American energy company, is not only part of the Good And Green curriculum, but is also the Official Carbon Offset Sponsor. Says Jenn Wood, senior marketing and sales specialist for NativeEnergy, "We are not only proud to be the official carbon offset sponsor but also part of this amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. initiative. Evidence has shown, and we believe, that businesses adopting sustainable practices and providing services that reduce global warming global warming, the gradual increase of the temperature of the earth's lower atmosphere as a result of the increase in greenhouse gases since the Industrial Revolution. , significantly attract and retain market share. Good And Green is a great program with practical solutions that businesses can easily use to enhance their own brand(s) and marketing strategies." Discovery Communications' Planet Green is the Exclusive Presenting Sponsor of Good And Green with Title Sponsors The Natural Marketing Institute, The Daily Green and Body + Soul magazine and Associate Sponsors 1% For The Planet, NatureWorks and Ketchum Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . Fast Company is the Media Sponsor, Getty Images is the Imagery Resource and NativeEnergy is the Official Carbon Offset Sponsor. Good And Green is produced by PME PME Petites et Moyennes Entreprises PME Professional Military Education PME Pequenas e Médias Empresas (Portugal) PME Petite et Moyenne Entreprise PME Psychology of Mathematics Education PME Pi Mu Epsilon Enterprises, Hartford, CT. Please visit www.goodandgreen.biz biz n. Informal Business. biz Noun Informal business Noun 1. or call 860.724.2649 x 14 for more details and to register. |
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