Brands Appoints Roger Riddell to Advisory Board.

Business Editors

PHOENIX--(BUSINESS WIRE)--April 8, 2002

Brands Shopping Network, Inc. (OTCBB:BSNW) appointed Roger Riddell to its Advisory Board.

Mr. Riddell is currently the Managing Partner of Mediaedge:CIA, a division of WPP, which is ranked as one of the world's largest media buying companies. Mr. Riddell was Founder of RNF Media and served as its CEO for 28 years. In 2001, RNF Media merged with CIA USA and Media Edge to become Mediaedge:CIA, the world's largest media buying group with combined billings in excess of $17 billion. With this merge, Mediaedge:CIA boasts an impressive list of clients including Campbell's Soup Company, Chanel, Colgate Palmolive, DuPont, Ford Motors, Mattel, Nascar, IBM, PetsMart, Royal Caribbean, Singapore Airlines and Xerox, to name a few. Mr. Riddell has also produced a number of films such as "On Any Sunday II" and "Endless Summer II."

Mark Doumani, Executive Vice President of Business Development said, "Mr. Riddell's talents and experience will be an incredible asset to the Brands Advisory Board. We plan on utilizing his skills in many areas of the company's development."

Brands Shopping Network, Inc. will enable national retailers to use entertaining content to reach millions of targeted consumers, creating new marketing channels for established national retailers for their branded products through television home shopping.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Investors are cautioned that these forward-looking statements involve uncertainties and risks that could cause actual performance and results of operations to differ materially from those anticipated by these statements. These risks and uncertainties include issues related to the ability to: obtain sufficient funding to continue operations, maintain adequate cash flow, profitably exploit new production, license and sign new agreements; and the unpredictable nature of consumer preferences; as well as other factors set forth in the Company's most recently filed Form 10 reports. The forward-looking statements contained herein represent the Company's judgment as of the date of this release and it cautions readers not to place undue reliance on such statements. Brands assumes no obligation to update the statements contained in this release.