Brands Appoints Pat DeMicco to Chief Executive Officer.Business Editors PHOENIX--(BUSINESS WIRE)--April 22, 2002 Brands Shopping Network, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :BSNK) announced that Mr. DeMicco was appointed by the Board of Directors as Chief Executive Officer of Brands Shopping Network, Inc. Mr. DeMicco co-founded Brands Shopping Network in February February: see month. 2001. He was elected Chairman of the Board in January 2002. Most recently, Mr. DeMicco has been an independent consultant since November 2000. From July 1999 to November 2000 he served as President and Chief Executive Officer of The BigHub.com. Mr. DeMicco served as Executive Vice President of Merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. for Shopping.com from October 1998 to April 1999. Prior to Shopping.com, Mr. DeMicco held the positions of Senior Merchant and Merchandise Manager at Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box from 1988 to October 1998. There he was responsible for over four billion dollars worth of inventory and gained extensive knowledge of vendor programs, vendor line assortment assortment /as·sort·ment/ (ah-sort´ment) the random distribution of nonhomologous chromosomes to daughter cells in metaphase of the first meiotic division. as·sort·ment n. mix, retail price points and return on investment analysis. Mr. DeMicco's merchandising experience covered the west and east Coasts where he achieved an excellent track record of consistently exceeding annual sales and return on investment goals. This addition now allows former Chief Executive Officer/President, Wendy Borow-Johnson to concentrate on her responsibilities as President, focusing primarily on distribution and production. Wendy Borow-Johnson has extensive experience in TV production as well as distribution. Brands Shopping Network, Inc. will enable national retailers to use entertaining content to reach millions of targeted consumers, creating new marketing channels for established national retailers for their branded products through television home shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com. . This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of Section 27A of the Securities Act of 1933, as amended a·mend v. a·mend·ed, a·mend·ing, a·mends v.tr. 1. To change for the better; improve: amended the earlier proposal so as to make it more comprehensive. 2. , and Section 21E of the Securities Exchange Act of 1934, as amended. Investors are cautioned that these forward-looking statements involve uncertainties and risks that could cause actual performance and results of operations to differ materially from those anticipated by these statements. These risks and uncertainties include issues related to the ability to: obtain sufficient funding to continue operations, maintain adequate cash flow, profitably exploit new production, license and sign new agreements; and the unpredictable nature of consumer preferences; as well as other factors set forth in the Company's most recently filed Form 10 reports. The forward-looking statements contained herein represent the Company's judgment as of the date of this release and it cautions readers not to place undue reliance on such statements. Brands assumes no obligation to update the statements contained in this release. |
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