Brandjam: Humanizing Brands Through Emotional Design.Brandjam: Humanizing Brands Through Emotional Design, by Marc Gobe. Allworth Press/319 pp./$24.95 (hb). Current calculations suggest that the average American is exposed to anywhere between 300 and 3000 advertising messages per day, and while it is difficult to agree on a figure, all agree that we are a country over-saturated with ads. As a result (and in an attempt to preserve our sanity), we are getting better at tuning much of it out. This trend has not gone unnoticed by manufacturers and, until recently, their response has been to yell louder, post even bigger view-blocking ads, and spend even more money trying to push their products on consumers. [ILLUSTRATION OMITTED] In his book, Brandjam: Humanizing Brands Through Emotional Design, Marc Gobe, an industry insider and, quite frankly, cheerleader, calls for an end to the relentless dumping of advertising tonnage, advocating more effective promotion through what he terms "emotional branding." Gobe details his concept while noting that consumers have grown more sophisticated and that some of the most successful brands spend a fraction of the amount on advertising of their less successful competitors. He contemplates this paradox asking, "Is it the advertising community losing their punch or the product [they are] offering that has no punch at all?" The answer seems to be a bit of both. For the skeptic, this book is a revealing look at the inner workings and potential future of branding. For those in need of marketing savvy for themselves or their organizations, it offers many examples of the good, the bad, and the advertising ugly that may spark new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track. . In a culture where advertising is unlikely to go away, perhaps the best that we can hope for is the smart, engaging promotion of more innovative products, not just the relentless flogging of substandard ones. Candida Hofer: In Portugal, by Candida Hofer, with texts by Jose Saramago and Shelley Rice. Prestel/128 pp./$65.00 (hb). The Cinema of Attractions Reloaded, edited by Wanda Strauven. Amsterdam University Press/464 pp./$75.00 (hb), $47.50 (sb). Clement Greenberg Clement Greenberg (January 16, 1909 - May 7, 1994) was an influential American art critic closely associated with the abstract art movement in the United States. In particular, he promoted the Abstract Expressionist movement and had close ties with the painter Jackson Pollock. , Late Writings, by Clement Greenberg, edited by Robert C. Morgan Robert C. Morgan, art critic, poet, and artist. He has a Master of Fine Arts in sculpture and a Ph.D. in art history. As an art critic, he has written and published literally hundreds of articles and reviews in a wide gamut of international magazines and professional journals. . University of Minnesota (body, education) University of Minnesota - The home of Gopher. http://umn.edu/. Address: Minneapolis, Minnesota, USA. Press/280 pp./$20.00 (sb). Collectivism collectivism Any of several types of social organization that ascribe central importance to the groups to which individuals belong (e.g., state, nation, ethnic group, or social class). It may be contrasted with individualism. After Modernism: The Art of Social Imagination after 1945, edited by Blake Stimson and Gregory Sholette. University of Minnesota Press/304 pp./$27.95 (sb). Dateline: Israel: New Photography and Video Art, edited by Susan Tumarkin Goodman, with essays by Andy Grundberg and Nissan N. Perez. Yale University Yale University, at New Haven, Conn.; coeducational. Chartered as a collegiate school for men in 1701 largely as a result of the efforts of James Pierpont, it opened at Killingworth (now Clinton) in 1702, moved (1707) to Saybrook (now Old Saybrook), and in 1716 was Press/120 pp./$35.00 (hb). Desert Reality, by Ed Freeman Ed "Too Tall" Freeman is a retired U.S. Army fixed-wing aircraft and helicopter pilot who received the Medal of Honor on July 16, 2001 for his actions in the Battle of Ia Drang in 1965. . Chronicle Books/80 pp./$24.95 (sb). Dietrich Icon, edited by Gerd Gemunden & Mary R. Desjardins. Duke University Press/432 pp./$89.95 (hb), $24.95 (sb). Digital Destiny: New Media and the Future of Democracy, by Jeff Chester. New Press/282 pp./$24.95 (hb). Digital Performance: A History of New Media in Theater, Dance, Performance Art, and Installation, by Steve Dixon. MIT MIT - Massachusetts Institute of Technology Press/809 pp./$50.00 (hb). Digital Storytelling: The Narrative Power of Visual Effects in Film, by Shilo T. McClean. MIT Press/303 pp./$39.95 (hb). The Director's Cut: Picturing Hollywood in the 21st Century, edited by Stephan Littger Continuum/330pp./$18.95 (sb). Documenti E Finzioni: Le Monstre Americane Negli Anni Sessanta E Settanta, by Maria Antonella Pelizzari. Agora agora (ăg`ərə) [Gr.,=market], in ancient Greece, the public square or marketplace of a city. In early Greek history the agora was primarily used as a place for public assembly; later it functioned mainly as a center of commerce. Editrice/399 pp./[euro]29.00 (sb). Electric Edwardians: The Story of the Mitchell & Kenyon Collection, by Vanessa Toulmin. University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States). Press/320 pp./$95.00 (hb), $27.95 (sb). Eleven Septembers, by Reiner Leist, with essays by Ludger Derenthal and Jonathan Santlofer. Prestel/512 pp./$85.00 (hb). Everyday: A Yearlong Photo Diary, by Byron Wolfe. Chronicle Books/272 pp./$29.95 (hb). Evidence, by Mona Kuhn, short story by Frederic Tuten, essay by Gordon Baldwin. Steidl/88 pp./$50.00 (hb). Family Gatherings Seder Tables Photographs, by Richard Margolis. Temple Israel (West Bloomfield, MI)/38 pp./$19.95 (sb). Film Propaganda in Britain and Nazi Germany: World War II Cinema, by Jo Fox. Berg/358 pp./$94.95 (hb), $29.95 (sb). Film: The Key Concepts, by Nitzan Ben-Shaul. Berg/158 pp./$74.95 (hb), $16.95 (sb). Forest of Pressure: Ogawa Shinsuke and Postwar Japanese Documentary, by Abe Mark Nornes. University of Minnesota Press/288 pp./$25.00 (sb). Gamer Theory, by McKenzie Wark. Harvard University Press/240 pp./$19.95 (hb). Good & Plenty: The Creative Successes of American Arts Funding, by Tyler Cowen. Princeton University Press/196 pp./$27.95 (hb). The Great Wall of China: Photographs by Chen Changfen, by Anne Wilkes Tucker. Yalc University Press/162 pp./$45.00 (hb). Gronk, by Max Benavidez. UCLA UCLA University of California at Los Angeles UCLA University Center for Learning Assistance (Illinois State University) UCLA University of Carrollton, TX and Lower Addison, TX Chicano Studies Research Center/132 pp./$60.00 (hb, includes DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. ), $24.95 (sb). Hong Kong x 24 x 365: A Year in the Life A Year in the Life was a one hour dramatic series which ran on NBC during the 1987-1988 television season. The series actually began as a three-part miniseries which was first broadcast in December 1986. of a City, by David Clarke. Hong Kong University Press/176 pp./$45.00 (hb). |
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