Branding.LIBERTY MUTUAL is going back in history in its latest corporate message-focused ads. The print, online and television ads are built around stories from history and folklore folklore, the body of customs, legends, beliefs, and superstitions passed on by oral tradition. It includes folk dances, folk songs, folk medicine (the use of magical charms and herbs), and folktales (myths, rhymes, and proverbs). such as those about the Trojan horse See Trojan. Trojan Horse hollow horse concealed soldiers, enabling them to enter and capture Troy. [Gk. Myth.: Iliad] See : Deceit (application, security) Trojan horse and Custer's Last Stand Custer’s Last Stand U.S. troops led by Col. Custer are massacred by the Indians at Little Big Horn, Montana (1877). [Am. Hist.: NCE, 701] See : Wild West . "We're taking stories everyone knows showing, had people thought ahead, the outcome could be very different. The ads show how Liberty Mutual is financially strong and successful because we think ahead and run our business with foresight (graphics, tool) Foresight - A software product from Nu Thena providing graphical modelling tools for high level system design and simulation. rather than hindsight," said Lisa Scannell, vice president of communications support. The print ads and commercials feature the tagline, "Hindsight is easy. It's thinking ahead that's hard." The campaign was created by kirshenbaum bond + partners and will be featured during shows such as Meet the Press and in business magazines and newspapers. |
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