Branding specialist with designs on profile-raising.

Byline: Christopher Knox

ABRANDING and marketing specialist has set up a new business with the aim of helping businesses to raise their profile and expects to grow into a national outfit in five years time.

Jeremy Royle has set up the Design Dispensary in Newcastle city centre to help companies make the most of themselves by strengthening their brand in order to shoulder their way ahead of the competition.

Mr Royle, who has 15 years of experience in the brand design industry, has already attracted a handful of clients after leaving his position as a director of Newcastle-based design consultancy NE6 at the start of this year to embark on his own project in the Collingwood Building on Collingwood Street.

The 37-year-old from Barnard Castle, County Durham, has worked alongside a number of high-profile names, including jewellery chain Beaverbrooks and inflight catering firm Alpha Group and also had a pivotal role to play in the rebranding of Gateshead College following the launch of its Baltic Campus site on the banks of the Tyne in Gateshead..

He says his decision to go it alone was based on his belief that there is a greater need than ever for effective high-level brand management due to difficult market conditions and he believes his experience will appeal to those business looking to remodel and relaunch their services over the coming months.

He is now looking to build up a dedicated sales team as well as a group of skilled designers to help kick-start the business and is already looking to open offices in other parts of the UK by 2014.

He said: "The current tough market demands the maximising of a brand's value in order to gain and sustain competitive advantage for clients.

"The region has some great talent but there is a stagnant feel to the market at a time when clients are demanding flair and value for money, and the Design Dispensary will manage, visualise and dispense original and unusual creative ideas with ingenuity and flair.

"Despite the state of the economy at the moment, there is still massive potential for a new business like this and I am already in talks with a number of people who are encouraged both by my experience and the competitive prices I can offer as a new entrant into the market."

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CAPTION jeremy royle of the design dispensary development agency in