Branding and Marketing in the Diet Foods and Weight Management Market to 2012.
This exclusive report provides insight into the developing and controversial industry of dieting and weight management.
The rate of new product development in this sector is increasing quickly, consumer awareness of nutrition has grown, and value and volume sales of diet foods have risen over the past five years. However, there is still currently more than 1bn overweight adults worldwide and we find ourselves in the midst of an obesity "blame game" - with the food industry bearing the brunt of this criticism.
It is now imperative for the food industry to demonstrate a proactive rather than a reactive role in the health trend, in order to answer their critics and tackle obesity long-term. If this approach is successful, we predict the diet-related food and drink market to grow by 3.1% in Europe and 3.6% in the US between 2006 and 2012.
With dieting already an integral part of our eating habits, this report analyses growth strategies to optimise future opportunities, and delves into new product development in key markets such as the UK, Europe, the US and Asia-Pacific. The study considers the main drivers and trends in the major food categories in order to better understand the future direction of the weight management market and its current role in the global health mega trend. Market forecasts are provided to 2012 and brand case-studies are included throughout the report - including comments from relevant industry executives such as Weight Watchers, Nestle and Kraft Foods.
Chapter 1 provides an executive summary of the report.
Chapter 2 offers an introduction into the world of dieting and weight management, including the global obesity epidemic, the role of diet foods within the health mega trend and the increasing importance of exercise.
Chapter 3 considers a number of branding and marketing issues relating to this market, including portion control, the promotion of exercise, joint ventures with healthy lifestyle brands, targeting children and the rise and fall of Atkins. The chapter concludes by summarising strategies that can help build and maintain consumer trust and confidence. A case study of cereal manufacturer Kellogg is also included
Chapter 4 aims to analyse NPD trends in the diet food market, focusing on certain categories that are profiting from growing consumer interest in diet and weight management foods - namely dairy and bakery and cereals. We also look at the ease of following a diet regime, convenience and meal replacements and future NPD opportunities.
Chapter 5 explores the ten top diets we believe will make an impact on NPD and marketing within the food and drink industry to 2012. Each diet has its own SWOT analysis and we forecast the popularity of these diets in 2006 versus 2012
Chapter 6 offers future forecasts and marketing strategies to 2012. This includes market value forecasts for appetite suppressants, diet-related food and drink and low fat foods. The report concludes with the results of our online dieting survey.
For more information visit http://www.researchandmarkets.com/reports/c42098